Summary

The local reader and advertising market constitutes the core of the regional newspaper house. In order to defend its role as “local champion” against the growing pressure from the new digital competitors, publishers houses worldwide are changing not only processes, structures and product offerings. Many are calling into question how they see their role. What role can and should the newspaper play in a local environment in which the strong position of print is weakening and people are increasingly investing their time, attention and budget in digital platforms?