“BuzzFeed: The hottest, most social content in the web”

Jonathan Perelman, GM Video & VP Agency Strategy, BuzzFeed

”Betalstrategi för ett regionalt mediehus”

Katarina Liljenberg, Marknadschef Sydsvenskan

"Paid for digital content in local media - myths and realities. Insights from experimenting with user log in and paid for content in local news markets in Norway."

Ragnhild Kristine Olsen, Head of Analysis, Amedia, Norway

Amedia is Norway´s largest local news provider with more than 70 titles across the country and a total reach of more than 2,5 million daily readers. The diversity of online news outlets has provided Amedia with a unique opportunity to test a variety of paid for models in different markets. Head of analysis, Ragnhild Kr. Olsen in Amedia will share insights and learning lessons from the company´s paid for content pilots.

"Emotionally charged brands – What the news industry can learn from creative games"

Oskar Eklund, Hello There CEO

“Get great reach with your video!”

Malte Andreasson, co-founder United Screens

“Hur 400 sidor per dag kan hanteras av 12 redigerare” 

Mats Ottosson, Redaktionschef, Hallpressen

„Putting Your Big Data to Work: A selection of cases showing how big data analytics can enable publishers to provide engaging content experiences and targeted digital advertising for their audience online“

Mikal Rohde, Executive Vice President of Strategic Accounts, Cxense

„How to deal with massive traffic load and paid content“

Lars Larsson, CEO Varnish Software

Carin Andersson (Sydsvenska Dagbladet), Per-Arne Fernsund (Stampen), Peter Frey (Expressen), Alfred Mosskin (Oriflame), Robert Bohlin (Newscycle Solutions), Peter Månson (Infomaker)

”Vilka konsekvenser den snabbt föränderliga reklambranschen för med sig i ett förmedlar- och kundperspektiv”

Urban Hilding, CEO Initiative Universal Media

”Hur event och förbättrad kommunikation ger bättre annonsförsäljning”

Andreas Hall, Försäljningschef, Södermanlands Nyheter