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2020-04-30 08:1223rd April 2020 – Marketers in almost every industry are cutting advertising spend, and the publishing industry is feeling the effects. The difference between media organizations who survive during this time and those who thrive boils down to one key theme: how easy it is for marketers to do business with them. We’ve written about this before, because it’s clear that the publishers who are growing despite a challenging environment are doing many of the same things to cater to brands and small business marketers. With so many ways to spend advertising dollars, marketers are looking for two things: results and convenience. Read more ... -
2020-04-27 10:09Siegen/München, 27. April 2020 – Deutschlands größtes Technik- und Verbraucherportal Chip Online nutzt seit fast 20 Jahren das Content Management System InterRed. Dank der dezentralen und browserbasierten Lösung produziert aufgrund der aktuellen Situation der Großteil der Mitarbeiter nun Inhalte außerhalb des Büros – schnell, zuverlässig und mit derselben Performance wie zuvor auch. Read more ... -
2020-04-23 10:3023.04.2020 – In general, good and bad news are always the source to fill a daily newspaper. The corona virus has been impacting our daily lives for a few weeks now, and will be dominant in the near future. The most trusted source for news is by far the printed newspaper. High-quality journalism researches interesting facts and figures and builds nice stories around them. Read more ... -
2020-04-23 10:1222.04.2020 – GWS Printing Systems (GWS), the manroland Goss subsidiary for press relocations and used equipment, just finished a successful relocation project of a commercial Lithoman press in the Netherlands in record time. Read more ... -
2020-04-22 13:32Warrington, UK, April 20, 2020 – As COVID-19 forces more and more countries into isolation, social distancing and challenging economic conditions, MPP Global has observed a significant change in the number of consumers subscribing to digital media services. Nobody knows how permanent these changes will be, but we can take these insights and use them to help our clients in this time of upheaval. Read more ...
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The newspaper industry is under pressure globally. While in the West, decline of the newspaper has been rapid, in the East, newspapers will probably survive for longer. However, there are several pressures on the newspaper industry in the East as well – competition from digital readership, increasing input costs, reducing advertising spends, and so on. In such a scenario, it is important for newspaper industry players to collaborate to improve internal operational efficiencies across the industry. Through such an effort the overall industry will stand to benefit. With this objective in mind, an industry-wide benchmarking exercise was carried out to identify specific improvement opportunities across players. The result has been extremely encouraging. This report details out the methodology and findings of this benchmarking exercise.