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2019-07-31 11:0131.07.2019 – Immer mehr Verlage setzen auf die Vermarktung ihrer Online-Werbemittel durch den AdManager (DFP). Traurige Realität ist, dass Buchung, Verwaltung und die Kampagnensteuerung der Online-Werbung manuell und mit hohem Aufwand durch Fachleute erfolgt. Dies verhindert hohen Durchsatz und erzeugt hohen Personalaufwand. Read more ... -
2019-07-29 12:4826.07.2019 – On Saturday, July 27 "Gazeta Wyborcza" returns to its historical slogan "There is no freedom without solidarity", as a way to express editorial support for social groups discriminated in Poland. In connection with this change, the editorial staff prepared articles, videos and promotional activities, including a poster with the new slogan of the daily, and encourages its readers to be active in the public sphere. Read more ... -
2019-07-25 12:4325.07.2019 – The third Digital Week Kiel will take place in the capital of Schleswig- Holstein on September 7 – 14. As in 2018, ppi Media is again the premium partner of the event and will provide all participants and interested parties with the “Digital Week Kiel App” with all information they need about the “#diwokiel19” program. Read more ... -
2019-07-25 11:1622.07.2019 – reiff Medien. has been using OM, ppi Media’s solution for printing plate production, for several years. And now the regional media company has launched PlanPag, AdPag, and InLink, thereby adding ppi Media’s modules for planning, ad pagination, and the editorial production with InDesign. Read more ... -
2019-07-24 13:5224.07.2019 – The management board of Koenig & Bauer AG has carefully noted and analysed the recent ad hoc releases issued by its competitors. On the basis of business performance in the first half of 2019, Koenig & Bauer confirms its revenue and earnings forecasts for the current financial year. Particular focus is being placed on active cost structuring while continuing work on innovative products which enable customers to realise tangible added value. Read more ...
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The newspaper industry is under pressure globally. While in the West, decline of the newspaper has been rapid, in the East, newspapers will probably survive for longer. However, there are several pressures on the newspaper industry in the East as well – competition from digital readership, increasing input costs, reducing advertising spends, and so on. In such a scenario, it is important for newspaper industry players to collaborate to improve internal operational efficiencies across the industry. Through such an effort the overall industry will stand to benefit. With this objective in mind, an industry-wide benchmarking exercise was carried out to identify specific improvement opportunities across players. The result has been extremely encouraging. This report details out the methodology and findings of this benchmarking exercise.