The conference will present a perfect destination for the leading editors and executives to discuss about new trends and latest innovations in the media industry bringing some fresh ideas for engaging audience and generating digital revenue: What are the best practices in digital ad-sales? How to make content for mobile audiences? Which are the best digital subscription strategies?; What are the most successful recipes to grow digital business?; What are the challenges and opportunities on distributed content in India? Can a multi-channel strategy level out a circulation drop? Can new trends like digital wallet help publishers in their digital subscription strategy? How online video is helping publishers to engage with their audiences on mobile?...

These are questions and topics to which Protecmedia responds through its wide catalog of solutions, which are characterized by not losing the focus of the two main variables that constitute the heart of the journalistic business: providing the information demanded by readers in each medium; and do it with maximum efficiency and cost optimization.

To this end, Protecmedia reflects its extensive experience and international knowledge in a harmonic set of modular solutions that cover the backbone of the company journalists: advertising, multimedia newsroom, circulation, subscriptions and audience-knowledge analysis.

Protecmedia’s broad portfolio of solutions responds to the need to monetize the web and other digital channels.

(http://www.protecmedia.com – https://events.wan-ifra.org/events/digital-media-india-2017)