The workshop will train participants in methods that will enable them to understand their customers‘ needs and develop the right tools to meet them.

Main topics:

• The news show: Creating flexible sites to reflect drama, create information packages and reflect the best elements of the articles
• The time factor: Different time perspectives for different needs and customers
• Breaking news: Going ”live“ on the web
• Device integration: Creating a multi-platform design
• Journalistic SEO: Creating information architecture fit for search engines
• Journalistic SMO: Building a two-way bridge between the site and Facebook/Twitter
• User Generated Content: Reporting, blogging, commenting, editing

After the session the participants will be able to:

• Use well defined methods to understand the customers‘ needs from a journalistic outlet.
• Understand how these needs are evolving in the multi-device age
• Develop a list of the main needs customers have
• Develop solutions to those needs
• Develop solutions to grow traffic and stickiness
• Describe interesting solutions from existing news sites

For more information please download programme flyer (right-hand)