New Revenue Streams: an SFN Forum
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Programme
Wednesday, 9. October 2013
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Hall 2.2, Room Ulm, Messe Berlin
The newspaper revenue stream in the U.S. has changed dramatically in the past half-dozen years. Print advertising today accounts for less than half of total newspaper revenue. Other sources, such as digital subscriptions, event marketing, digital agency and marketing services, among others, are growing rapidly and shifting the revenue balance in important ways.
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Hall 2.2, Room Ulm, Messe Berlin
How to innovate and create new revenue opportunities by capitalizing on niche products for your consumers
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Hall 2.2, Room Ulm, Messe Berlin
On any given day, more than 7,000,000,000 people need to eat. Less than 1,000,000,000 buy a daily, and less than 3,000,000,000 read one. Why not make the newspaper essential to getting food? Before you eat, we’ll give you food for chewing on that subject … … after lunch, we’ll get you best ideas on closing the gap.
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12:15
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A discusion on ideas on how food and newspaper can be linked, providing a useful service, attract more readers, create a buzz on a very essential item of everyday life
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Hall 2.2, Room Ulm, Messe BerlinThis session will take us on a quick revenue-generating trip around the world, highlighting some of the most creative and out-of-the-box tactics and strategies that sales organizations have utilized to drive NEW-NEW revenue streams. And, what does leveraging the rep commission plan have to do with it anyway?
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Hall 2.2, Room Ulm, Messe Berlin
Apparently overall revenue for newspapers fell modest the last years, as various other sources saw gains. But what are these new sources? And are they really new or could we find periods in the history of newspaper industry in which similar changes took place as in the past decade? Is it possible to classify new revenue streams in category groups of the printing branches: editors, advertisers, printers/technic or further areas of the media sector? The planned speech is divided into two parts: a theoretical and/or historical in which the author will shape a model of revenue streams and a second, more practical, in which he will discuss cases f. e. digital consulting for local business, e-commerce transactions, mobile readers and new receptions situations or additional printing.
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Hall 2.2, Room Ulm, Messe Berlin
Amazon has reinvented retail on digital, by ferociously maintaining some of the old principles while dramatically reinventing others. This is exactly the same process most newspapers are failing to undergo in the last decade. What can newspapers learn from Amazon? And can a smart synergy with Amazon create new revenue models for journalism?
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Hall 2.2, Room Ulm, Messe Berlin
How premium players in the publishing world can join forces to become premium ad platforms themselves and prevent 3rd parties from utilizing their audience knowledge for their own gain.
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Hall 2.2, Room Ulm, Messe Berlin
TMG is being considered one of the most progressive publisher worldwide in the automated space. They operate as a buyer, seller and intermediary for other publishers. Why do they use their knowledge in the benefit for other publishers? Why did they build advertiser-tools? How far does the arms of automated trading go within the company and where will it end?