Martin founded Publisher Market after having years of experience in the development and implementation of automated trading within TMG. His work is described as ground breaking and the force behind automated trading. Loved for his passion for news organizations and feared by those who might want to run/ruin the position of publishers in the marketplace.

Before TMG Martin worked in the internet industry for over 10 years, launching one of the first local online newspapers in 1995 and one of the most controversial social networks in the Netherlands in 2002.