Publish Asia 2015
Title
Visual
Programme
Tuesday, 28. April 2015
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9:00Lotus Suites 13 - 14, Level 23, Bangkok Convention Centre, Centara Grand Hotel
This workshop is meant for advertising, marketing and sales executives. It will provide essential strategies and best practices for:
- Assessing your company current activities and structure
- Enabling continuous development and getting change to become the norm
- Providing a dynamic process for measurement of activity and results
- Providing a dynamic and motivational sales environment
- Empowering the management team and place them firmly in control of the activities that drive business plan achievement
- Improving team and individual performance
- Ensuring challenging yet realistic targets and objectives
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The objective of this workshop is to introduce the participants to the best practices in visual journalism, to broaden their understanding of design, visual communication and storytelling in the multimedia era. According to workshop leader Mario Garcia “These are the best of times to be a storyteller, since we can tell stories across platforms, emphasizing the uniqueness of each.” Mario Garcia is globally known as one of the premiere media designers, having completed close to 700 projects in 120 countries, including TheThe Wall Street Journal, The Washington Post, South China Morning Post (Hong Kong), New Straits Times (Malaysia), Aftenposten (Norway), The Philadelphia Inquirer... Mario has received over 300 SND Awards including the Lifetime Achievement Award.
Tuesday, 28. April 2015 - Wednesday, 29. April 2015
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16:00
Welcome Reception, 28 April 2015
The Tourism Authority of Thailand (TAT) will host this warm-up event on the conference's eve which will feature exciting cultural performances, amazing local food and great networking opportunities.Gala Dinner, 29 April 2015
Hosted by the Thailand Convention and Exhibition Bureau, this glamorous networking event is a Publish Asia highlight and definitely not to be missed. The winners of the prestigious Asian Media Awards will be presented at the dinner.Publish Asia Expo, 29-30 April 2015
Vendors of services and equipments for the news media industry will showcase their latest technology and services offerings at the Expo. Delegates will be able to interact with these important players who fuel the industry with great innovations and useful business insights.
Wednesday, 29. April 2015
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8:00Level 23, Bangkok Convention Centre, Centara Grand Hotel @ CentralWorld
PA registration/badge collection will start from 8:00am at Level 23, Bangkok Convention Centre at Centara Grand Hotel @ CentralWorld.
Delegates are to be seated by 9:00am at the World Ballroom Hall for the conference opening.
Note: Badges are to be worn throughout the entire conference/masterclasses. Delegates without badges will not be allowed into the premises.
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9:00Common opening session for allWorld Ballroom B, Level 23, Bangkok Convention Centre, Centara Grand Hotel @ CentralWorld
Moderator: Gilles Demptos, Director Asia, WAN-IFRA
Opening keynote
Dr. Mario Garcia, Founder & CEO, Garcia Media, USAWorld Press Trends
Thomas Jacob, COO, WAN-IFRAKeynote
Pit Gottschalk, Managing Director of Content Management, Axel Springer, Germany -
11:00Common session for allWorld Ballroom B, Level 23, Bangkok Convention Centre, Centara Grand Hotel @ CentralWorld
Building up a virtuous data ecosystem
Rappler has implemented a unique model of audience engagement which combines crowdsourcing and data analytics to engage users and deliver powerful targeted ad campaigns.
Maria A. Ressa, CEO & Executive Editor, Rappler, PhilippinesData: An opportunity for magazine publishers?
Challenges & opportunities linked to “data” for a traditional magazine publisher in the journey of digital transformation.
Yves Bougon, Director East Asia, Hearst Media International, Japan -
13:00Hosted by Cxense
World-class brands such as The Wall Street Journal, e-commerce leader DMM.com, and media company Globo all use Cxense to gain a lead on the competition. Why? Media, e-commerce and enterprise businesses are suddenly realizing that being smart with data not only means improving the user experience on their sites, it also means higher revenue. The session will cover topics such as the power of personalizing your site with data, boosting revenue with targeted advertising (including native ads), and how to use data to increase digital subscribership. It will also include a case study presentation by Motoko Imada, CEO of Japan's Mediagene, and her team member Kotara Teshima. Mediagene is a leading digital media company in Japan, with titles such as GIZMODO, lifehacker, and Kotaku reaching over 145 million PVs/month.
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14:00Common session with Printing SummitWorld Ballroom B, Level 23, Bangkok Convention Centre, Centara Grand Hotel @ CentralWorld
Cost optimization: Outsourcing accounting & finance
In an audacious move, Post Publishing outsourced its finance and accounting departments in 2014, following the outsourcing of its IT department a few years ago. Lessons learned on how to establish lean and flexible operations at a traditional newspaper company.
Supakorn Vejjajiva, President & COO, Post Publishing, ThailandPanel discussion on latest developments in newspaper production for enhancing print revenues
Gerald Benz, Deputy Vice President Sales, manroland web systems GmbH
Peter Kirwan, President APAC, Goss International, Australia
Evandro Matteucci, General Manager, Graphics, VP Marketing, APAC, Eastman Kodak, China
Snehasis Roy, VP Manufacturing, ABP, India -
14:00
5 steps to a successful multimedia sales team
From dynamic face to face multi media sales pitches to programmatic automation this presentation will showcase 3 major newsmedia company cases and the formula they used to achieve more profitable multimedia advertising sales.
Eamonn Byrne, Business Director, Byrne Partnership, UKDigitising the sales network - the sph story
To poise for growth, sph restructures its sales organisation and redefines its sales servicing strategies to differentiate, resonate and connect with the elusive digital natives today. Believing in that digital future, sph digital was birthed with a mandate to focus on innovation, creativity and enterprise; and to cover the full spectrum from premium to marketplace in order to compete effectively at every price-point.
Keith Cheong, Head of Sales, SPH Digital, Singapore -
14:00
Moderator: Julie Posetti, Research Fellow, WAN-IFRA/ Journalism Lecturer, University of Wollongong (Australia)
How to keep journalists safe in Asia and other regions? What can we learn from Western media houses about the protection of sources in the digital era?
Pichai Chuensuksawadi, Group Editor in Chief, Post Publishing, Thailand
Abdul Jalil Hamid, Group Editor in Chief, NSTP, Malaysia
Martin Schibbye, Investigative Journalist, Sweden -
16:00Sponsored session by Brightcove
How to generate new revenue streams and diversify business mix
L’Equipe, the leading sports media brand in France, has been exploring new opportunities for growth while keeping developing its core businesses.
Frédérique Lancien, Strategy and New Business Director, Groupe L’Equipe, FranceHow The Nation monetised online video in Thailand
The Nation recently launched its brand new website, NationTV.TV, to deliver high-quality video experiences for audiences in Thailand. News video content and new video advertising models both deepened engagement and expanded monetisation opportunities for The Nation.
Amnart Treenarat, Vice President (Thailand) New Media, Nation Broadcasting Corp
Ben Morrell, Senior Technical Consultant, Media, BrightcoveFrom stunts to core business - The engine of future growth
Expanding optimistically: To maintain the position as a leading media house, VG had made a significant step-up on online video. This is a next generation investment. VGTV is building a web-native TV experience – targeting first of all young people.
Helje Solberg, Editor and CEO VGTV, Norway
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16:00
How to avoid losing yield in an automated trading world
With online ad placement becoming increasingly automated, the digital ad industry has a problem on the other side of the equation: The traffic is becoming increasingly automated, too. The rise of programmatic forms of online advertising are something of a double-edged sword, and it could create a challenge for advertisers and publishers alike.
Ahteram Uddin, Chief Operating Officer, Prothom Alo, Bangladesh“The Kopi Journey” 5D Print Campaign
Malaysia’s first 5D print ad campaign kicked off for one week in March 2014, sending millions of readers into coffee mood tinged by exploiting Human 5 senses through collaboration between the New Straits Times and Wonda (a renowned Japanese coffee brand). The first-of-its-kind campaign was a tremendous success, coveting numerous awards and recognitions locally and abroad.
Roche Chew, GM Agency Sales, NSTP, Malaysia -
16:00
Integrating people, culture, tools and workflow: How to get things done in the modern newsroom
Change is hard. So how do you go about changing the way your newsroom works? We’ll look at four key aspects in what makes an effective newsroom tick -- people, culture, tools and workflow — and explore ways to get your teams moving in today’s fast-moving digital landscape.
Alan Soon, Founder & CEO, The Splice Newsroom, SingaporeTransforming the Newsroom – Driving Online and Print
INM Group Editor-in-Chief Stephen Rae describes how the company has cut costs in its print operation which have allowed the media group to invest in online, creating the biggest news site in Ireland. The project involved removing the sub-editing operation in the group, allowing reporters to write ‘clean copy’ and their own headlines. All four INM market leading daily and Sunday newspapers now operate from one newsroom which also drives the digital sites. The project implemented over the last 12 months has transformed the newsroom and made the legacy company online facing.
Stephen Rae, Group Editor in Chief, Independent News & Media, Ireland -
16:00
How to register a press without touching the press
Most presses suffer from some sort of miss-registration that is either tedious or hard to correct. Using the Proimage Press Register solution, any mechanical miss-registration can be corrected without touching the press. This is done by accurately measuring the error (using digital microscope) and correcting the data to be burned on the plates. Accuracies in the range of 10 microns can be achieved.
Hanan Drory, VP Sales & Marketing Asia, ProImage, IsraelNew ad revenues with inkjet technology
Describing Kodak’s leading position of SONORA Process Free Plates to provide both economic and environmental benefits for newspaper printing companies. And introducing how Kodak inkjet solutions to help newspaper publishers increase circulations and create advertising revenues.
Evandro Matteucci, Vice President and General Manager, Print Systems Division, Asia-Latin America-Middle-East-Africa Eastman Kodak Company
Thursday, 30. April 2015
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8:00Hosted by Mather Economics
Publishers need to understand what content is driving audience engagement and subscriptions, how different customer segments consume the content, which customers are willing to pay, and how much they will pay. They also need to understand what advertising inventory advertisers are demanding, the value of that inventory, and what inventory remains available. Mather Economics will share case studies and offer recommendations on how best to execute your data-driven strategy
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9:00
Coping with the transition: From print to broadcast
What promised to be a new era of broadcasting business for Thailand turned out to be more challenging than expected. Newspapers that jumped on the digital TV bandwagon have found that the transition is fraught with difficulties. Reaching their target audiences, realizing their revenue opportunities and staying competitive with their editorial contents are among the challenges.
Thepchai Yong, Group Editor in Chief, Nation Multimedia Group, ThailandThairath Group: From publisher to broadcaster
How TrendVG3, the digital and broadcasting arm of Thairath - Thailand’s largest daily newspaper - launched a new Digital TV channel from scratch.
Vachara Vacharaphol, CEO, TrendVG3, ThailandThe TV challenge at South Korean newspapers
JoongAng Ilbo Media Network launched its TV channel more than 2 years ago. What were the synergies found with Print? What are the key challenges and main benefits?
Jeongdo Hong, CEO, JMnet, South Korea -
9:00
Everyday Life in the Mobile-First World
Asia’s home to most of the world’s first and largest mobilefirst countries, where consumers rarely use a PC and are building their Internet from an entirely new base. Using data from Google search trends and Google’s Consumber Barometer survey, Robin Moroney will outline how this affects how people in Asia consume media, shop, take photos and, yes, track the news. Many of the lessons learned in the desktop-based West about Internet habits in the 2000s need to be unlearned. Asia shows most clearly how the world’s Internet will develop from now on.
Robin Moroney, Communications Manager APAC, Google, SingaporeUnderstanding advertising trends
Recent advertising trends in Thailand and SEA. What news media companies should to maintain or expand their share of the ad spend pie?
Tharaputh Charuvatana, MD, UM Thailand, ThailandThe future of advertising
Key advertising trends and media consumption habits. Insights on market expectations from traditional & new media. A glimpse of what the future holds for marketers and the industry at large.
Andreas Vogiatzakis, CEO, Omnicom, Malaysia -
9:00
Tools, technology and techniques for storytelling and publishing
Asha Phillips, Founder, Verily, SingaporeTrends in Newsrooms 2015
The editor of the World Editors’ Forum’s flagship publication, ‘Trends in Newsrooms’, previews the top 2015 trends that will help reboot your storytelling.
Julie Posetti, Research Fellow, World Editors ForumContent discovery vs. a traditional newspaper’s website: Ideas for SEO and demand driven management of high quality content
A glimpse how mechanisms of content discovery are used at FAZ.NET. Outlining the systematic solutions underneath, the examples reach from trend detection to dynamic aggregation – to offer the benefit of content discovery to readers and use it for audience development through SEO.
Ludwig Coenen, Head of Online-Marketing, Frankfurter Allgemeine Zeitung, Germany -
9:00
Colour quality and global benchmarking through WAN-IFRA’s INCQC
Printing consistently that produces quality results over time should be a habit and one of the strategic objectives of an advanced newspaper house. This objective is the most critical for the satisfaction of advertisers and readers of the newspaper.In order to achieve this goal, process control procedures and proven standards like ISO 12647-3 have to be established and practiced.
This 90 minute session gives an introduction about quality standards for newspaper production, how to implement them and how the quality can be benchmarked with other newspapers across the globe through WAN-IFRA's International Newspaper Color Quality Club (INCQC) competition.
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11:00Common session with Advertising Summit
Growing mobile revenue
An overview of the Fairfax mobile portfolio and how Fairfax is growing mobile revenue from both advertising and subscriptions. Case study of a brand new app using an emerging mobile technology which aims to address both revenue streams.
Nada Tielu, Head of Native, Fairfax Media, AustraliaDigital First Media take on growing digital revenue
In this session, Kirk MacDonald will share Digital First’s vision of the digital ecosystem and explain their key orientations for growing digital revenues.
Kirk MacDonald, Exec. VP of Sales and Sales Development/ President of AdTaxi, Digital First Media, USA -
11:00Hosted by Google
The flood of public data on the Internet can be overwhelming but has been matched by a similar growth in free tools to parse the data and turn it into compelling maps and charts. Robin Moroney will give an overview of some of Google’s tools that let you hunt for data more efficiently, turn it into images quickly and discover new stories and find new ways to illustrate old ones.
Robin Moroney, Communications Manager APAC, Google, Singapore
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11:00
Innovations in Newspaper Production : How to improve the bottom line.
The presentation will describe few innovative ideas for optimization of production cost without compromising the look and feel of the product. Examples of innovative product variations that does not require substantial investment while brings in additional advt revenue, shall also be presented.
Snehasis Chandra Roy, Associate VP - Manufacturing, ABP Pvt Ltd., IndiaImproved productivity with Magnum Compact
New Generation Single Width Press, the Goss Magnum Compact meets all today’s requirements for flexibility, cost savings and improved productivity.
Peter Kirwan, VP Asia Pacific, Goss International, Australia -
13:00Lunch session hosted by Google
Asia's Internet users are reinventing the Internet around mobile, pushing news publishers to develop new content and new ways to make money. Dushyant Khare of Google and Kirk MacDonald of Digital First Media will share their perspectives on the new business strategies and revenue models in the mobile first world across the world and discuss the difference and similarities between Asia's mobile Internet users and the West's Internet users that began with desktop.
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14:00Common closing session for all
The International New York Times in Asia: Looking ahead
A look at the International New York Times’ approach to growing its business in Asia and some of the exciting new print and digital initiatives being launched in the region throughout 2015.
Helena Phua, Executive Vice President - APAC, INYT, HKMore internet - More content: Transformation of media landscape & publishing through digital and mobile
Asia’s use of mobile devices is creating entirely new opportunities for publishers and changing the world’s Internet. Google outlines how to reach out to an audience that behaves very differently from audiences in the West and which new business models are being created in the process.
Dushyant Khare, Head of Strategic Partnerships for Southeast Asia & India, GoogleBuilding and retaining audiences through innovation
A look at The Wall Street Journal’s approach to storytelling, platforms and engaging subscribers
Mark Pope, Managing Director, Dow Jones Asia, HK
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XingDate and Location
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28 Apr 2015 - 30 Apr 2015BangkokThailand
Contact information
Wilson Leong
Operations Manager
WAN-IFRA Asia Pacific Pte Ltd
Singapore
Phone: ++65-65628446
E-Mail: wilson.leong@wan-ifra.org
