Harnessing Audience Analytics: an SFN Forum
Title
Visual
Event Navigation - Primary
Sub title
Introduction to Event
A new offering during the Expo, these one-day events, closely linked to our own Shaping the Future of News Publishing reports, will add case studies as well as the successful experiences and encouraging projects on a variety of up-to-date topics for the industry.
Harnessing Audience Analytics: Turning big data into revenue
Tuesday 08 October, 10:30 - 16:30
A deeper dive into the hot topic of Big Data. This forum will consider analytics from an advertiser as well as a publisher's point of view and how it can benefit both in different ways. An interesting insight into how to turn data into a revenue generating factor.
kindly sponsored by
Speakers
-
Dominique Loumaye
Dominique Loumaye is one of the most experienced figures in the digital marketing landscape in...
Speakers
-
Dirk Milbou
Dirk Milbou is Business Manager Consumer Relations for De Persgroep, publisher of news media and...
-
Dominique Loumaye
Dominique Loumaye is one of the most experienced figures in the digital marketing landscape in...
-
Martin van der Meij
Martin founded Publisher Market after having years of experience in the development and...
-
Paul Hood
Paul Hood is Director of Digital for Archant, responsible for developing digital products...
-
Phillip Crawley
Phillip Crawley is the Publisher and CEO of The Globe and Mail, Canada's national newspaper. He...
-
Prof. Nitesh Chawla
Nitesh Chawla, PhD is the Frank Freimann Associate Professor of Computer Science and Engineering...
-
Tony Hrnek
Tony Hrnek is the CEO and co-founder of the Swiss Publisher Controlled Ad Network, PPN. The...
-
Yoon Sterkenburg
Yoon Sterkenburg is Head of Online Marketing & Analytics at Telegraaf Media Group, the...
Further Information
5 key reasons to join Harnessing Audience Analytics: A SFN Forum
- Hear how Big Data should be part of your business strategy
- A unique opportunity to put questions to users and specialist who have dealt with Big Data analysis
- Exchange your thoughts and ideas with fellow participants
- Gather data and facts which will help you decide your next step regarding audience analytics
- Combine your visit to the Expo with the objective view of user case studies and technology observers and developers
Date and Location
-
08 Oct 2013Room Ulm, Messe Berlin, BerlinGermany
Contact information
Sergio de Oliveira
Director of Exhibitions
WAN-IFRA
| Frankfurt,
Germany
Phone: +49.69.240063-282
E-Mail: sergio.oliveira@wan-ifra.org