Yoon Sterkenburg is Head of Online Marketing & Analytics at Telegraaf Media Group, the largest news publisher in The Netherlands. He has 6 years online marketing experience in the publishing industry. He has a strong background in search marketing and is being considered as one of the top SEO specialists in The Netherlands. Yoon Sterkenburg joined TMG in 2012 where he has build a centralized online marketing team for all the online properties.

His primary focus is connecting the dots between marketing, sales, technology and editorial department. Working closely with the head of Revenue development he tries to shake of the image that marketing and webanalytics is about spending money and reporting of vanity metrics. Marketing and analytics is about smart insights and improving the relationship between the publisher and their visitors. Resulting in more revenue for the publisher and a better ROI for advertisers.