We are fully booked!

See you at the next study tour -Tokyo: 14-19th November!

http://www.wan-ifra.org/events/digital-innovations-trends-and-tools-for-new-business

From paywalls to apps – meet the digital revenue front-runners in the US

The Daily publisher Greg ClaymanConfirmed visits during the four day “Digital Revenues and New Business” study tour are:

The Daily. Rupert Murdoch has invested $30 million in his  iPad only daily newspaper, launched on Feb 2. Find out  how they work to create a profitable business.

Wall Street Journal. WSJ has an online paywall and in the six months leading up to March 2011, WSJ’s paid digital circulation, increased by 21.9%.

The New York Times. In March, after two years of pre-launch research, the Gray Lady introduced digital subscription bundles and an online paywall.

Gannett. With flagship title USA Today, the Gannett group has extensive experience in monetizing both mobile and tablet platforms.

Washington Post. The WP has turned several of its online assets into iPad apps, including Slate magazine, which uses the Onswipe web based technology to create an app-like experience on the iPad.

Barnes & Noble Digital Newsstand. Barnes & Noble is the US’ second largest seller of e-books, and has both an e-reader and a tablet as part of their offering. In autumn 2010 they launched Digital Newsstand, selling magazines and newspapers for these devices, and it has become a phenomenal success.

Tigerspike. This personal media company, with offices in Sydney, London and NYC, has gone from creating SMS campaigns to being one of the top creators of apps – including for The Economist and The Daily Telegraph.

The Wonderfactory. Founder/Creative Director David Link has seen the future when it comes to news story telling on tablets, and he’ll give us a tour. Clients include Hearst magazines, Newsweek and The Huffington Post.

Foursquare. Foursquare is an innovative geo location service with 6.5 million unique users per month.  By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges.

Adobe. With its Digital Publishing Suite, Adobe has a sophisticated solution for app publishing, and are working with both magazine and newspaper publishers around the world.

Following visits are planned, and to be confirmed:

• Google
• Etsy
• Onswipe
• Bloomberg
• Socialight
• Journalism Online 

The US east coast is currently home to a lot of innovation and testing around revenue generation in digital publishing. This WAN-IFRA study tour covers numerous angles on this topic, including:

• Digital subscriptions/paywalls. A number of publishers have launched subscription bundles, with varying degrees of access to digital platforms. Find out about how they launched and why, product bundles, how they manage the balance between paywall and ad revenue, marketing strategies, internal tasks and more.

• E-commerce. How can you leverage your brand to sell beyond your core products and services? We will meet publishers as well as pure players in e-commerce.

• Apps. Consumers are increasingly accepting paying for premium content on their smart phones and tablets. We will learn from publishers how they develop a successful business around their apps, as well as meet some of the planet’s most creative app developers, who count many of the big global media brands among their customers.

• The platforms. The big players in the app store/e-commerce universe have different takes on how publishers can benefit.

The study tour commences Monday, August 29 with an evening get-together. Tuesday will be spent in New York City, Wednesday in Washington DC, and Thursday-Friday also in New York. 

Visits TBC, there are likely to be changes and additions.

The study tour commences Monday, August 29 with an evening get-together. Tuesday will be spent in New York City, Wednesday in Washington DC, and Thursday-Friday also in New York.

Check this website regularly for information and program updates!