World Association of News Publishers


B.Z. uses inkjet technology for raffle

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B.Z. uses inkjet technology for raffle

Article ID:

13747

301 winners daily in a new raffle developed exclusively for B.Z. that uses an indivdual "Cash code" for each newspaper copy.

On 31 August 2011, the Berlin daily newspaper B.Z. launched a new prize game in which the ink-jet process was used to print an individual "cash code", i.e. a seven-digit number and character combination, on all front pages. A random generator was used to determine which codes produced a money prize of between EUR 20-100 and the results were published in the next day's newspaper. Upon presentation of the corresponding newspaper pages, the winners were then able to collect their prize on the same day.

More information (in German)

Author

Charlotte Janischewski's picture

Charlotte Janischewski

Date

2011-09-01 11:11

Author information

Publishers and printers around the world have come to expect WAN-IFRA to provide the most up-to-date know-how about production processes, whether it be in prepress, printing, workflow or postpress. Its range of advisory services, trainings, reports and events are unparalleled. Read more ...