„Today's newspapers do not correspond with the zeitgeist“ – this is what Iwan Ittermann, publisher of the +3 Magazin, believes. The "news" are not new because they have been spread by electronic media already, and newspapers comment them. They forward their opinion to the readers, but this is just a one-way street as the readers' opinion is not considered. Ittermann asked himself: “What do I want from a newspaper?" and the answer was: interaction with the reader and his participation. Driven by democratic conviction and the idea to create a valueable newspaper, in September 2012 he launched, together with a partner, the +3 Magazin, a magazine that by its format and haptics (a tabloid on newsprint) resembles a newspaper and is distributed as a free supplement via a German national paper (Sueddeutsche Zeitung).

The concept is the following: The readers are invited to give their opinion on three questions which are printed in the magazine as well as published on the website (www.plus-drei.de). The spectrum of topics covers all areas of life – from climate change to healthy nutrition to sustainability of the democracy. The questions are addressed in the next edition where experts in the specific areas issue their statements. The best reader contributions to these questions are published in the same or the following edition. "Only by including the digital channels it is possible to get input from readers", Ittermann says - be it by email, SMS or through Facebook.

To maximise the reader input, the publishers plan, until the end of the year, to make use of Augmented Reality, a technology that, as Ittermann says, has up to now only been used as an output channel: „Augmented Reality did not scceed because the approach was wrong." Also, so-called beacons, little transmitters that react when a Smartphone user passes by at a distance of 30 metres and send out messages to hin, should be tested.