World Publishing Expo 2015
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Programme
Monday, 5. October 2015
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10:30Media Port Hall A1
Find out why programmatic advertising is revolutionising the digital advertising ecosystem and how it can help to contribute to your bottom line.
Case Study / Elevator Pitch
How the Austin American-Statesman made more than $100k with OwnLocal in 12 Months. Scott Pompe - VP of Advertising, Steve Dorsey - VP of Innovation and Planning and Patrick Acton - Digital Sales Director at the Austin American-Statesman, powered by OwnLocal
Hear why more than 2,000+ newspapers in North America and Australia have chosen OwnLocal to power their digital ad agencies. Jeremy Mims, Co-founder of OwnLocal
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12:30Media Port Hall A1
Mobile news penetration will soon overtake that of desktop in many countries yet ad spend and revenue still lag in this momentus trend. Hear how some publishers are starting to crack the code of monetising mobile.
Case Studies / Elevator Pitches
The Mobile Dilemma! Jörg Diekmann, arvato Systems
Real Revenues – 5 Subscription & Advertising Winners. Ben Edwards, SVP Business Development at PageSuite Group.
A Traffic machine that generates digital revenues and new opportunities for user generated content for your newspaper. Carl-Erik M Moberg Co-Founder and CSO at TicketCo.
How has TicketCo generated high income for newspapers in Norway. Pål Enghaug, Editor at Moss Avis, powered by TicketCo.
Monetizing current and archived content through mobile channels with newsasset Cloud solution. Kostas Vrahnos, International Distribution Manager Media & CMS, ATC.
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14:00Ad Blocking to publishers/plenaryMedia Port Hall A1
Online advertising is destroying itself. And it is doing so in a way that will fatally undermine online publishers’ sustainability. Intrusive advertising is forcing users to use ad blocking as they browse the Web. Last year's PageFair/Adobe report revealed that ad blocking had grown: to 144 million people. (See The Economist chart attached, using PageFair data). This year the upcoming report will show a vast increase in these numbers. Publishers are losing revenues, and this will get worse as Apple introduces blocking to iOS9. This presentation will talk through the figures, country by country. It will discuss two key issues: a) the causes, and b) possible responses to ad blocking for the industry.
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14:15Media Port Hall A1
Do you want to understand the requirements for digital innovation? The first step is to reevaluate customer expectations and needs.
This session will take you through the Design Thinking process, developed at Stanford University to help organisations develop breakthough innovations.
Key points of this learning seminar will include: Learn how to find unmet customer needs and frustrations; Gain confidence in your choice in digital strategy; Discover how to kill bad digital projects early; Learn how to de-risk and pre-test future products and services; Network with like-minded innovators from other organisations; and Develop a culture of innovation in your organisation.Case Studies / Elevator Pitches
How can automated workflows facilitate publishers’ lives AND boost their revenue? Christian Graf, CEO at CeeQoo, powered by Aquafadas.
Introducing an editorial system the agile way: Gaining first experience with Gogol Publishing's innovative approach. Kersten Riechers, Consultant at quäntchen + glück, powered by Gogol Publishing.
Self-Service sell-side automation solutions to publishers and media companys. Andrew Dempsey, Vice President at DanAds Group
A Conversation On The Future of Reader Engagement. Christy Jackson, Founder of Impact That and Rebecca Kirstein, Business Developement at Impact That.
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16:00Media Port Hall A1
Branded content. Sponsored content. Native advertising. Call it what you like – the bottomline is this trend is bringing in significant revenues for publishers who are getting it right. And that is the trick: how to get native right. Come find out.
Case Studies / Elevator Pitches
JP/Politiken's New Digital Business Model For Its 65 Local News Web Sites: Making Euros Instead of Cents. Steffen Damborg, Digital Director at JP/Politiken's local newspaper division, powered by Localstars.
Digital Monetization of Advertorials and Specials as the Archetype of Native Advertising. Christian Scherbel Transmatico GmbH
Tuesday, 6. October 2015
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10:00Media Port Hall A1
Different models of “paywalls” have been introduced in the last years with mixed results. Some hits, some misses. What are other ways that publishers are starting to reap revenues from their content?
Case Studies / Elevator Pitches
Using data to increase audience engagement, content consumption and digital revenues. Knut Paulsen, Technical Weekly Magazine, powered by Cxense.
How site personalization can drive engagement & revenue. Lauren Pedersen, VP Global Marketing, Cxense.
Digital content for Best Agers: asina - the Internet can be that simple! Ali Kurt, Sales Consultant at exelonix.
Bringing archives back to life. Nicolas Henchoz, Director EPFL+ECAL Lab EPFL, powered by GAMI
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12:00– Are you speeding toward a bright digital future or racing to an early death?Media Port Hall A1
In this speech Eamon will touch on groundbreaking programmatic plays in the US, Multi Media Data based selling, diversification and digital success in Europe and Asia and then focus on why for some, the "dash for digital" stalls into a confused strategy where quality yields and revenues become increasingly elusive and the future threatened. And how news brands’ commercial operations can avoid some of the strategic, management and team development pitfalls in the “dash for digital” advertising revenues.
Case Studies / Elevator Pitches
Approaching big data representations. Nicolas Henchoz, Director EPFL+ECAL Lab at EPFL, powered by GAMI
From the finger to the heart. Robby Wauters, Research Engineer at iMinds, powered by Twipe Mobile Solutions NV.
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14:00Media Port Hall A1
How to Think Social on Social
The seminar will present Social Media Optimization solutions that leverage the true power of the social networks: the activity of the users. Among the strategies presented: Social Bread Crumbs - Starting with a small engagement in the social environment, moving into stronger engagements on-site; Blogs - Creating a “Journalistic Long Tail” of users who increase the reach of the site by sharing their posts; The Missionaries - creating a community of users who are in a mission to share and a social perspective on marketing paywalls.
Case Studies / Elevator Pitch
Understanding and targeting your SOME audience. Håvard Kvalheim, Director and Head of Big Data at Polaris Media ASA, powered by Cxense.
How to sell your content twice. A profit generating B2B platform for B2C content distribution. Dr. Wolfgang J. Westerhaus, Chief Editor at Fintax Ltd., powered by Contiago AG.
Contiago - Content as a Service. Christopher Bechold Marketing & Project Management at Contiago AG
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16:00Media Port Hall A1
Attract–Fascinate-Convert-Retain: Audience Management will be one of the most important skills newspaper publishers need to focus on to drive their digital revenues.
· What are my relevant Customers in the digital space? How big is the market potential?· How can I grow my audience?
· How can I actively create and manage the perfect User Journey to bind the users and monetize them?
· Is engagement more important than loyalty? What are the right KPIs to accurately track them?
These are important questions publishers need to cope with these days. Hear how newspaper organisations need to prepare themselves to actively drive Audience Management and how to work with customer data. Get to know the right KPIs and targets and how to build and measure them.
Case Studies / Elevator Pitches
How to unleash your Online Growth! Use your content for more visitors. Get all users’ data, even if they never login. Rutger Tulleken, CEO at YipiY news engagement.
How to use gamification and data driven models to increase pageviews continuously with more than 50% per month. Nieuwsbite is a news platform completely driven by user data. Donald Eeuwes, Managing Director at Nieuwsbite, powered by YipiY.
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XingDate and Location
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05 Oct 2015 - 07 Oct 2015HamburgGermany
