Miles 33 - responding is Albert de Bruijn, VP Marketing

WAN-IFRA: What will your focus be in the area of editorial at Expo?

De Bruijn: We will be launching two new product lines at IFRA, both are aimed at helping publishers adopt to a digital world.

We will show a new sales system called Gemstone. This is an “app enabled” system that allows different apps to be plugged in to add functionality. We will show a number of these apps that will cover things like “Audience Analysis,” “a workflow engine,” “a sales campaign module,” “a sales dashboard,” inventory management, etc. Gemstone can be setup to sell anything – web inventory, online display ads, video ads, etc and can target any kind of publishing channel – Web, smartphone, tablet, TV, Radio and of course print.

The second product line is called GNXpedio, a complete mobile publishing platform. You can publish to smartphone, tablets, websites and SmartTV. We will have a Samsung SmartTV on the stand to show how the same content can be published to four screens (phone, tablet, computer and TV). There is also an eCommerce module to protect content and which allows the sale of subscriptions (weekly, monthly, quarterly, yearly) as well as single-copy sales.

WAN-IFRA: What are the main questions you get from publishers regarding Content Management Systems?

De Bruijn: Most questions we get fall into two main categories: (1) publishing to non-print destinations, especially mobile devices and (2) how to monetize content. Both of these are being addressed by our product announcements at the expo. Obviously, GNXpedio can help protect content and streamline the sales of subscriptions, while Gemstone helps sell ad materials to those new destinations. Together, they provide a holistic approach to the challenges publishers face today.

Protecmedia - responding is Fernando Pérez Ortega, Corporate Communication Consultant

WAN-IFRA: What will your focus be in the area of editorial at Expo?

Pérez: Protecmedia will show during the Expo the fully integration of ITER Web, our CMS Web, into the same workflow that the rest of our solutions. It’s a CMS easy to use for all the professionals. ITER Web is already working and we have more than 12 orders. ITER can run stand-alone as CMS Web or integrated with MILENIUM, our editorial system, through the unique interface. In this second option, the professional can do his work independently what is the final destiny: paper, web, tablet… thanks to the unique interface of work.

Protecmedia will also present the integration of the semantic technology in our archive and assets management systems, in order to improve all the process regarding these areas.

WAN-IFRA: What are the main questions you get from publishers regarding Content Management Systems?

Pérez: Regarding CMS, our customers are interested in more integrated tools in order to make better use of the time. At the same time, they want more ease of use without need of specialized knowledge and without duplicate tasks for to have a multichannel exit.

red.web - responding is Sebastian Eiden

WAN-IFRA: What will your focus be in the area of editorial at Expo?

Eiden: Presented to a larger audience for the first time: our completely new red.web-Agentur that is a lot more than the usual collection point for the contents of classical agency channels. We will also feature our E-Paper-App for tablet PCs. When developing this app, we pursued a strategy of retaining the familiar appearance of the newspaper while adding multimedia contents – which has proved to be a major success, e.g. at Rhein-Zeitung Koblenz.

Our main focus this year will once again be on our two core products red.web-Layout and red.web-Crossmedia. We have further developed both modules in continuous dialogue with our customers. Visitors to the World Publishing Expo in Frankfurt will have the opportunity to become acquainted with many new functions – including the personnel and production scheduling we have added to red.web-Crossmedia. 

WAN-IFRA: What are the main questions you get from publishers regarding Content Management Systems?

Eiden: At this point I wish to point out that we use the term "Content-Management-System" exclusively for our WebCMS. When using this term, you undoubtedly are thinking not only about a CMS for managing contents from an online portal, but a leading, media-neutral system for the entire editorial content? At our company, this is the aforementioned module red.web-Crossmedia. In this connection, we are most frequently asked:

Which channels can you feed?

Can you use the editorial application on mobile devices?

What distinguishes your system from those of other suppliers?

We answer as follows:

In red.web-Crossmedia, all regular formats can be stored, processed in a media-neutral way and published at a few clicks on the desired channel. From red.web-Crossmedia our users feed print, online and mobile services – i.e. newspapers, magazine, publishing house websites, apps for tablet PCs and smartphones. In addition, we feed social media channels, such as Facebook, Twitter and flickr. Thanks to our system structure, we can react rapidly to new developments and integrate new channels.

red.web-Crossmedia is a web application – the user can access the entire range of functions via the web. The use on tablet PCs is also a matter of course.

Like all red.web modules, Crossmedia can also be operated intuitively: the user only has to learn a few steps in order to work with all media. The new personnel and production scheduling function also helps to make optimal use of both personnel and material resources.

Roxen Internet Software - responding is Jan van der Veen

WAN-IFRA: What will your highlights be in the area of editorial at Expo?

Van der Veen: How Publishers can take cost out of the editorial process, meaning not for print alone but also online. The battle of the channel is going on, how to streamline the processes in between the channels at the editorial department(s) / newsroom.

WAN-IFRA: What are the main questions you get from publishers regarding Content Management Systems?

Van der Veen: Here’s a copy/paste (slightly edited) of a question we've got from a prospect:

''Basically I want to see how a CMS system can manage our content. Currently all of our articles, photos and captions go into a single InDesign file and we all fight over who gets to open it. Also declaring what page content is destined for is all done by ear. We want a system that we can mark content to go onto page 8 of xx/xx/xxxx publication. And to show how easy it is to place this into InDesign on Windows. Can this be done online?''

Also, Roxen started in online years ago, and publishers are not only asking for the obvious media as print and online but also: ''How to publish to connected televisions and connected devices (game consoles)."

Saxotech - responding is Mette Eskesen, Marketing Assistant

WAN-IFRA: What will your focus be in the area of editorial at Expo?

Eskesen: Multichannel Publishing, Audience Technologies (SAXOTECH Connect), Targeted advertising and content, Page planning, automated page production, Digital revenues

WAN-IFRA: What are the main questions you get from publishers regarding Content Management Systems?

Eskesen: How can SAXOTECH help us publish to multiple channels in a simple but efficient way?

How can SAXOTECH Connect and information about audience behaviour help us grow our digital revenue?
How can SAXOTECH help us deliver targeted ads and content to existing and new audiences?