Monday, 7th October

Focus: innovative cross-platform mobile strategies

-Where do we stand right now on tablet editions? Lessons learned from the product perspective, Mario Garcia, CEO and Founder, García Media, USA

-La Presse on tablet, and the start of an audacious revenue strategy, Guy Crevier, President and CEO, La Presse, Canada

-Responsive design session: all facets of deployment with the unique expertise of Jeff Moriarty, Vice President, Digital Products, The Boston Globe and Boston.com, USA with a roundup Q&A session with Garrett Goodman, Business Development at Worldcrunch,  France

-"The media quartet" by Mario Garcia

-Publishers’ mobile strategies around the world:

• Timo Rinne, Online Director at Sanoma News, Finland - also Moderator of this session
• Thomas Schultz-Homberg, Head of Electronic Media, Frankfurter Allgemeine Zeitung, Germany
• Espen Olsen Langfeldt, Managing editor VG Mobil, Norway

• Çagri Türkkorur, Digital Media Director, Dogan Gazetecilik, Turkey

• Dr. Assaf Avrahami, CEO, Yedioth IT, Israel

18.15 h: Leaving to the News Publishers´ Night from the fairground 

Tuesday, 8th October

Focus: advertising engagement and how to leverage your mobile business

-Elements of design and today's multimedia newspaper by Mario Garcia

-Newcomer on tablet: Can The Daily Mail take its huge print success on mobile platforms? Paul Field, Editor of Mail Plus, also Associate Editor, Daily Mail, UK

-Win & keep advertisers happy in the competitive digital environment, Audra Martin, Vice President, Advertising and Operations, The Economist, UK

-App-Advertising put to the test: 10 insights, Anja Manouchehri, Project leader Market Research, Axel Springer - Axel Springer Media Impact, Germany

-Combining the best marketing and product offer, Fred Hurkmans, Commercial and Marketing Director, Le Soir, Belgium

-Storytelling across platforms by Mario Garcia

Mario Garcia and the Tablet and App Summit

Mario Garcia, the renowned news media designer, joins the Summit as our chair and moderator. He will offer a “masterclass” during both conference days considering:

• Lessons learned on tablet editions from the product perspective

• The media quartet (tablet, smartphone, online, print)

• Elements of design and today's multimedia newspaper

• Storytelling across platforms

5 key reasons to join TAS13

• Compare success stories of top mobile publishers

• Understand the best ways to present content on tablet

• Get mobile marketing tips

• Engage in person with innovators

• Improve your mobile advertising ideas