6th Tablet & App Summit
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Title
Date and Location
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07 Oct 2013 - 08 Oct 2013Messe Berlin, Hall 7.1a, Room New York 1+2Germany
Price
Programme
Monday, 7. October 2013
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14:00Focus: innovative cross-platform mobile strategiesHall 7.1a Room New York 1+2
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14:15Hall 7.1a Room New York 1+2
Mario Garcia, CEO und Gründer, Garcia Media, USA
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14:45Hall 7.1a Room New York 1+2
Guy Crevier, President and CEO, La Presse, Canada
After two years of intensive preparation, millions dollars of investment and raising intense curiosity from everybody in the news industry, Guy Crevier can finally tell us the full story and the plans ahead. He will present on the recent launch of La Presse+, bucking the paid content trend with iPad adverts generating 9.5 seconds of engagement time.
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15:30Hall 7.1a, Room New York 1+2
Vice President, Digital Products, The Boston Globe and Boston.com, USA with a roundup Q&A session with Garrett Goodman, Business Development at Worldcrunch, France
As the first major publisher to launch a site using responsive Web design in 2011, the Boston Globe has been on the forefront of cross-screen design and functionality. This presentation will look at the challenges and opportunities presented by a fully responsive site and The Globe's learnings over the past two years as news consumption has continued to shift rapidly to mobile and tablet devices.
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16:30Hall 7.1a, Room New York 1+2
by Mario Garcia, CEO and founder, Garcia Media, USA
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17:00Hall 7.1a Room New York 1+2
- Timo Rinne, Online Director at Sanoma News, Finland - also Moderator of this session
- Thomas Schultz-Homberg, Head of Electronic Media, Frankfurter Allgemeine Zeitung, Germany
- Espen Olsen Langfeldt, Managing editor VG Mobil, Norway. VG+ is the iPad app for the biggest newspapers in the Norwegian market. Experience first hand from Espen how they made it, why a hybrid app approach is the right solution and why focus on user experience is just as important as the journalistic content itself.
- Çagri Türkkorur, Digital Media Director, Dogan Gazetecilik, Turkey
- Dr. Assaf Avrahami, CEO, Yedioth IT, Israel
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18:15Umspannwerk - Kreuzberg Ohlauer Straße 43, 10999 Berlin
After the first Summit day participants are invited to join the News Publishers´Night in one of the most trendiest places in Berlin: Umspannwerk in Berlin-Kreuzberg
Tuesday, 8. October 2013
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10:00Hall 7.1a, Room New York 1+2
by Mario Garcia, CEO and founder, Garcia Media, USA
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10:30Hall 7.1a Room New York 1+2
Paul Field, Editor of Mail Plus, also Associate Editor, and The Mail on Sunday, Daily Mail, UK
Paul will share with our audience their newest launch, Daily Plus, the new, pay-for digital brand for the UK Daily Mail, a rich and highly-interactive daily newspaper tablet app designed to convert the vast audience of the Daily Mail to tablet reading.
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11:00Hall 7.1a, Room New York 1+2
Audra Martin, Vice President, Advertising and Operations, The Economist, UK
In such a fragmented, digital landscape marketers have more ways than ever to get their messages to consumers and businesses, but face more competition for audience attention. Publishers and agencies are under increasing pressure to show ROI and deliver success. With such dynamics at play it is increasingly competitive to win and retain business. In this session we'll talk about a few examples from The Economist and what made them successful. -
11:45Messe Berlin, Hall 7.1a, Room New York 1+2,
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12:00Hall 7.1a Room New York 1+2
Fred Hurkmans, Commercial and Marketing Director, Le Soir, Belgium
A year ago, Le Soir in Belgium launched its new digital marketing strategy, combining a smart deal with a telecom operator and Samsung, a new editorial offering and a long-term agenda of constant new offerings to retain digital subscribers’ loyalty. Fred says at TAS13 how and why it works well.
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12:30Hall 7.1a, Room New York 1+2
Mario Garcia, CEO and Founder, Garcia Media, USA
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13:00Booth 4.2.420, Hall 4.2, close to the Media Port Workflow Efficiency
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