Martes, 30. Octubre 2012

• 14:00
  Social Media Best Cases
  Description:

  Social networks, such as Facebook, Twitter or Pinterest, now act as major drivers of web traffic for news pages. With this year's XMA Cross Media Awards, WAN-IFRA duly recognises especially successful social media projects of publishing houses. In this session, selected XMA prize winners will present their recipes for success and describe how they integrate social media into the editorial process.
  Sponsored by: World Editors Forum
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• Welcome by the
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• Community Building local and social
  Sponsored by: gogol medien GmbH & Co. KG
  Presentation: Community Building lokal und sozial
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• Short introduction of the XMA Award
  Description:

  Nils von Heijne, Creative Director at Pronto Communications in Sweden and this year´s XMA jury member, will give an introduction focusing on emerging trends and takeaways in social media after viewing and evaluating the 87 XMA projects submitted to the competition.

  Renowned publishers will join us at the Social Media Best Practice Session and share with our audience their experiences and successes with social media:

  • Community engagement:
    Miguel Ángel Capriles, President of the newspaper Últimas Noticias from Venezuela
  • Use of Facebook by a newspaper:
    Bojan Rodik, Community Manager of 24sata, Croatia
  • Monetization:
    Alvin Lim Lian Hao, Assistant On-Line Marketing Manager, Singapore Press Holdings
  • Special Projects:
    Espen Egil Hansen (Editor-in-Chief), Tom Byermoen (Designer) and Dan Kåre Engebretsen (Editorial Developer) from Verdens Gang in Norway

  View the VG presentation video here.

  Presentation: Nils von Hejne

  Presentation: Ultimas Noticias

  Presentation: 24 sata

  Presentation: Singapore Press Holding

  Presentation: Verdens Gang
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