DagsVara 2014
Title
Visual
Programme
Wednesday, 5. February 2014
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10:00Clarion Hotel Stockholm
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10:15Clarion Hotel Stockholm
Frédérique Lancien, Digital and New Business Director at Groupe L'Equipe
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10:45Clarion Hotel Stockholm
Jonathan Perelman, GM Video & VP Agency Strategy, BuzzFeed
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11:15Clarion Hotel Stockholm
Ian Vännman and Markus Gustafsson, Omni.se Founders
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12:15Clarion Hotel Stockholm
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13:30Clarion Hotel Stockholm
“Medievärlden report on paid content”
by Kristina Sabelström-Möller, Digital Strategist
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13:50Clarion Hotel Stockholm
“How a regional publishing house got best conversion rates”
Katarina Liljenberg, Marketing Manager Sydsvenska Dagbladet
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14:15Clarion Hotel Stockholm
“Best practices on paid content from a local perspective”,
Marie Erlandsson, Marketing Director Hallands Nyheter/ Hallandsposten
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14:35Clarion Hotel Stockholm
"Paid for digital content in local media - myths and realities. Insights from experimenting with user log in and paid for content in local news markets in Norway."
Ragnhild Kr. Olsen, Head of Analysis, Amedia, Norway
Amedia is Norway´s largest local news provider with more than 70 titles across the country and a total reach of more than 2,5 million daily readers. The diversity of online news outlets has provided Amedia with a unique opportunity to test a variety of paid for models in different markets. Head of analysis, Ragnhild Kr. Olsen in Amedia will share insights and learning lessons from the company´s paid for content pilots. -
15:00Clarion Hotel Stockholm
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15:30Clarion Hotel Stockholm
"Emotionally charged brands – What the news industry can learn from creative games"
Oskar Eklund, Hello There CEO
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16:00Clarion Hotel Stockholm
What´s new in the startup scene:
Future of Ads and Newsify by Media Technology Students at KTH, Royal Institute of Technology
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18:30Clarion Hotel Stockholm
Thursday, 6. February 2014
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9:30Clarion Hotel Stockholm
„Case Alma Media‘s Almascope: Commercial packaging and productization of publisher 1st party audience data”
Petteri Vainikkan, CMO Enreach
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10:00Clarion Hotel Stockholm
„Case NDC Mediagroep: How we made our paper stronger via digital transformation - a Dutch case study”
Peter Idema, Marketing Manager at NDC Mediagroep, The Netherlands (Presentation i samarbete med Visiolink)
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10:30Clarion Hotel Stockholm
„Putting Your Big Data to Work: A selection of cases showing how big data analytics can enable publishers to provide engaging content experiences and targeted digital advertising for their audience online“
Mikal Rohde, Executive Vice President of Strategic Accounts, Cxense
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10:45Clarion Hotel Stockholm
„How to deal with massive traffic load and paid content“
Lars Larsson, CEO Varnish Software
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11:00Clarion Hotel Stockholm
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11:30Clarion Hotel Stockholm
Debate on “Era of all included systems is long gone!”
Carin Andersson (Sydsvenska Dagbladet), Per-Arne Fernsund (Stampen), Peter Frey (Expressen), Alfred Mosskin (Oriflame), Robert Bohlin (Newscycle Solutions), Peter Månson (Infomaker)
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12:10Clarion Hotel Stockholm
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13:30Clarion Hotel Stockholm
“The impact of the rapidly changing advertising industry from an agency and client perspective”
Urban Hilding, CEO Initiative Universal Media
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14:00Clarion Hotel Stockholm
“Sophia.se: Get succesfully started with E-commerce”
Fredrika Haglund, Consumer sales at Helsingborgs Dagblad
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14:30Clarion Hotel Stockholm
“How events and a good communication can boost sales, even in hard times”
Andreas Hall, Head of Sales, Södermanlands Nyheter
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15:00Clarion Hotel Stockholm
by Moderator Anette Novak
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XingDate and Location
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05 Feb 2014 - 06 Feb 2014StockholmSweden
Contact information
Raquel Meikle
Programme Manager Events
WAN-IFRA
| Darmstadt,
Germany
Phone: +49-6151-733.927
E-Mail: raquel.meikle@wan-ifra.org
