Optimize your newsroom's output and resources and prevent brand collapse by:

• Integrating further (it's possible!)
• Identifying editorial priorities
• Introducing new roles for new times
• Smart workflows with fewer resources
• Collaboration

Digital publishing demands volumes of content – much of which you already have.

Lessons from one of the new digital players

Your chance to share your successes and challenges

Are mobile giants taking over the news industry? Facebook Instant Articles, Apple’s News App and Co. claim to be the new saviours for publishers: they broaden audiences, curate content, and increase mobile advertising revenue. Still, how are these platforms really changing the news business?

Be ahead of the game: discover and debate the shape and potential impact of the off-site distribution platforms on your mobile strategy.

In this session we will give an update about the status of mobile advertising. A first introduction offering the agency point of view, will be followed by a presentation on the impact of performance on the mobile user experience, and show 3 simple optimizations to increase speed and user happiness to offset the impact of ads.

We will finish with a panel discussion focus on how will adblocking change mobile advertising? and how to address the adblocking and other current problems? 

Ten years ago Die Welt, Axel Springer’s flagship newspaper, succeed to reach a generation that seemed to be lost for newspaper with “WELT kompakt”, the digital minded and tabloid formatted variant of its daily newspapers. Now, in a form of an app, KOMPAKT aims to do the same, to reach a younger demographic.

Hans Evert tell us how they created KOMPAKT strictly for mobile without print legacy, what they have learned in this 1st year and what are their next steps to deal with the gap between the app and the web.

KOMPAKT won the European Digital Media Awards 2015 for Best Mobile Service.

Mengis Druck AG situated in the city of Visp produces the regional daily Walliser Bote. They replaced their aging conventional offset newspaper press by an industrial web inkjet press.

The print plant invested in inkjet printing technology that can be used not only for newspaper printing. The utilization of the old conventional press was not very satisfying any more, according to the management. In order to achieve new business perspectives in future digital inkjet was the printing technology of choice.

The new production machinery is expected to print the newspaper in the night but also commercial print products during daytime, such as books, mailings, signatures and personalized advertising materials. 

The complete new production system went live in June his year.

More Information and Registration:

www.wan-ifra.org/wpf15

With end-to-end integration from estimating through scheduling, production, delivery and accounting, integrated production management can facilitate the collection and sharing of information.

By centralizing the company’s information in one dynamic database, production management promotes effective sharing and communication between departments, among employees, and even externally to and from customers.

An integrated production management system is able to automate workflows and optimize plant operations by recommending and planning the most efficient job routes, schedules, and allocation of resources.

More Information and Registration:

www.wan-ifra.org/wpf15

This presentation appeals to organizations with environmental sustainability policies and sourcing of material concerns. More specifically, it addresses how your procurement decisions influence Canada’s motivation towards sustainable forest management (SFM).

Canada is by far the leader with 43% of the world’s certified forests. Its provinces devotion to SFM facilitates the process for companies to produce certified pulp and paper as well as other wood products. This strongest level of certified forests is partly due to strict policies and political will to address non-compliances and customers’ concerns.

The speaker will present examples from Province of Québec’s forestry regime demonstrating how SFM policies lead to engagement with Aboriginal peoples in resource development decisions affecting their land and communities and virtually zero-levels of deforestation.

More Information and Registration:

www.wan-ifra.org/wpf15

Nigel Wells will present the results of the project ”Optimized Paper Handling & Logistics”, supported by many publishing and supplier companies and associations worldwide.

This unique cross-industry collaborative project brings together expertise from across the entire paper supply chain from the mill, through transport, storage, handling and printing. Its goal is to establish a common best practice tool and global reference for suppliers, transporters, converters and printers to improve their efficiency.

Substrates are the highest single cost for all printing and packaging applications and any reduction in their waste and damage improves both economic and environmental performance.

The goal is to collate, complete and communicate global best practices as a reference manual delivered at low cost to sponsors and no cost to users. To achieve this requires engagement shared across the industry because no company, organisation, or region can do this alone. This collective approach will deliver cost effective international synergies to answer needs in both emerging and mature markets.

More Inforamation and Registration:

www.wan-ifra.org/wpf15

Self-publishing and Book-on-Demand:
Convincing service owing to digital printing and highly automated print processing.

More Information and Registration:

www.wan-ifra.org/wpf15