Rafael will present Vocento's unified multiplatform & multibrand advertising platform, which includes all its national and regional dailies, radio and TV stations, web portals. Limited spaces please register here.

News websites often face the same problem: how to monetise all of the website’s inventory without sacrificing the rates? Home pages are easy to sell but internal sections don’t seem interesting to advertisers.
But technology can help us profile our users with different tags, like gender, age, income and interests. These details allow us to offer more value to our advertisers, who can target campaigns directly to specific audiences, achieving increases of up to 100% in the effectivity and impact ratios of campaigns.
Ricardo will explain how they have achieved this, what are the challenges of these efforts and the results they have obtained so far. Limited spaces, please register here.

PRISA has undergone an automatic integration of CRM and Ad Servers for its online advertising campaigns, which has led to immediate and direct revenue monetization of its served campaigns on 200 international sites, income forecast in real time and invoicing within the first 2 days of the month.

Speaker TBC.

Carmen Riera is a consultant in visual journalism, editorial management, photographic archive and newspaper coverage and media planning. Until May 2014, she was Director of the Department of Graphic and Audiovisual Journalism at Cadena Capriles Caracas, Venezuela. She was responsible for the areas of Design, Photography, Computer Graphics, Video and Archive  of the three group brands.
Social Communicator graduated from the Universidad Centra de Venezuela and Planning Specialist, Development and Project Management at the Universidad Monteávila
Founder and coordinator of Seminario de Diseño de la Información (Venezuela) since 2007-2013.
Along with Nathalie Alvaray forms the transformation consulting firm called "SDI" Synergy, design and innovation.