Media Port 2012
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Date et lieu
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29 Oct 2012 - 31 Oct 2012FrancfortGermany
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Programme
Lundi, 29. Octobre 2012
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10:30
iPad 3, Google Nexus, Microsoft Surface, Samsung Galaxy... tablet computers are here to stay! In April 2012 in Germany, 43.2 percent of mobile users availed of the mobile Internet, the corresponding figure for the USA was as high as 56 percent (source: ComScore). What is your strategy for iPad, Smartphone, etc.? This session will give you the opportunity to become acquainted with successful examples from everyday practice in publishing houses and media operations as well as the applied technology.
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14:00
How do you keep your advertisers satisfied and increase your advertising turnover? The key lies in innovative, cross-media offerings! Behavioural Targeting, SoLoMo and exciting new forms of print advertising are only some of the topics that will be discussed in this session. You will learn from first hand how new technologies can be used to increase advertising revenues and how your sales teams can best position these offereing in the market. -
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gogol medien GmbH & Co. KG
Sensix GmbHMardi, 30. Octobre 2012
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10:30
Digital technologies are changing the processes in media operations dramatically. All areas are affected: Right now, publishing houses are focusing on topics such as Cloud Computing or outsourcing IT services. This session will present latest trends and show how publishing companies use new technologies and software to work in a more efficient and customer-oriented way. -
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14:00
Social networks, such as Facebook, Twitter or Pinterest, now act as major drivers of web traffic for news pages. With this year's XMA Cross Media Awards, WAN-IFRA duly recognises especially successful social media projects of publishing houses. In this session, selected XMA prize winners will present their recipes for success and describe how they integrate social media into the editorial process. -
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Nils von Heijne, Creative Director at Pronto Communications in Sweden and this year´s XMA jury member, will give an introduction focusing on emerging trends and takeaways in social media after viewing and evaluating the 87 XMA projects submitted to the competition.
Renowned publishers will join us at the Social Media Best Practice Session and share with our audience their experiences and successes with social media:
- Community engagement:
Miguel Ángel Capriles, President of the newspaper Últimas Noticias from Venezuela - Use of Facebook by a newspaper:
Bojan Rodik, Community Manager of 24sata, Croatia - Monetization:
Alvin Lim Lian Hao, Assistant On-Line Marketing Manager, Singapore Press Holdings - Special Projects:
Espen Egil Hansen (Editor-in-Chief), Tom Byermoen (Designer) and Dan Kåre Engebretsen (Editorial Developer) from Verdens Gang in Norway
View the VG presentation video here.
- Community engagement:
World Editors Forum
gogol medien GmbH & Co. KGMercredi, 31. Octobre 2012
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10:30
Due to popular demand:
iPad 3, Google Nexus, Microsoft Surface, Samsung Galaxy... tablet computers are here to stay! In April 2012 in Germany, 43.2 percent of mobile users availed of the mobile Internet, the corresponding figure for the USA was as high as 56 percent (source: ComScore). What is your strategy for iPad, Smartphone, etc.? This session will give you the opportunity to become acquainted with successful examples from everyday practice in publishing houses and media operations as well as the applied technology. -
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14:00
The International Newspaper Color Quality Club gathers the world's newspaper printing elite. In Frankfurt , the acclaimed awards will once again be presented. During this session you will get to know the production heads and technical managers of selected printing companies and experience from first hand how they guarantee a consistently high standard of printing quality, thus satisfying both readers and advertisers. -
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