Digital Media Latinoamérica 2014
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Introduction to Programme
Programme
Wednesday, 17. September 2014 - Thursday, 18. September 2014
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9:00AVANSYS, Avenida Uruguay n. 514, Lima, PeruWAN-IFRA is one of the partners of the first APP.PERU Hackathon, which aims at bringing together the best talent and creativity and develop the best Peruvian digital business apps. From Wednesday 17 at 09h00 to Thursday 18 t 13h00, dozens of developers and designers will compete to create an app that will connect Peru to the world, and will win over 15000USD in awards. The event will have the support of major international companies specialised in innovation, big data, mobile app development and mobile businesses, and world-class jury. The winners of the hackathon will be announced on Thursday 18 September at 19h00 at the JW Marriott Hotel, as part of the kick-off ceremony of WAN-IFRA's Digital Media Latinoamérica 2014 conference.
Thursday, 18. September 2014
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15:00Lobby JW Marriott
Join us in this exclusive visit to El Comercio HQ. Limited spaces please register here.
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19:00Terraza del Mar, JW Marriott, Lima
Join us and discover the winners of APP.PERU Hackathon!
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20:00Terraza del Mar, JW Marriott, Lima
Welcome cocktail, courtesy of El Comercio. Please register here.
Friday, 19. September 2014
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8:00Salón Bolívar
Mather Economics is hosting a breakfast and speaking about what the future holds for news media revenue. Attendees will learn how data collection, econometric analysis, and pricing strategy can maximize subscriber and advertiser revenue and how analysis of online customer behavior can support the evolving digital business model. Limited spaces, please register here.
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9:05Salón San Martín
Welcome words by WAN-IFRA LatAm Committee President, Marcelo Rech and Peruvian Committtee member, Silvia Miró Quesada.
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9:15
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9:45
News media companies are facing the disruption of their revenue models and need re-think their business swiftly in order to take full advantage of the new and countless business opportunities of the digital age.
Digital media or Digital threat? What's our value: José Antonio will take us through time to show us how, despite today's dramatic evolution, publishing companies keep in their DNA, a unique value. He will show he we need to make use of it, and in the process, make a qualitative leap. His strategic view will be presented via video-conference and complemented with input from El Comercio's CEO, César Pardo Figueroa Turner.
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10:30
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11:00
News media companies are facing the disruption of their revenue models and need re-think their business swiftly in order to take full advantage of the new and countless business opportunities of the digital age.
A Business Model for Digital Journalism: How Newspapers should embrace Technology, Social and Value Added Services - Caio explains a possible strategy for news organizations to shape a profitable business model in the digital age. Observation of disruptions in this industry suggests a business model which will maintain news companies’ ability to produce quality journalism with independence and profitability.
Newspapers in the Time of Cholera: What solution for the US Newspaper Industry Business Challenge? Jim will show how revenue from digital advertising and digital subscriptions is not countering the inevitable fall of print revenues. Instead of recurring to staff cuts, which severely harm the company's competitive advantage, its brand and ultimately democracy, it is urgent to invest in business development and organic growth, while always maintaining news publishing as the core of the company's identity. This presentation will be followed by a Q&A session with Rosental Alves and the audience.
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12:30Terraza del Mar
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14:00Salón Grau
Adriana focuses on applying Design Thinking for digital business transformation and editorial operations. In this session, she will work with a group of delegates to show the basic steps and tips to think outside the box when it comes to looking for new revenue streams in a media company. Limited spaces, please register here.
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14:00Salon Bolívar
Rafael will present Vocento's unified multiplatform & multibrand advertising platform, which includes all its national and regional dailies, radio and TV stations, web portals. Limited spaces please register here.
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14:00Session in SpanishRoom Bolognesi
Ricardo will present the reasons behind Salvodorean daily El Diario de Hoy's decided to launch an ambitious technological and organisational transformation project, aiming at become a digital-first media organisation. He will explain what challenges they faced during the process and present organizational data on the newsroom integration, paper cost savings, productivity increases, as well as relevant information on elsalvador.com's recent launch. Limited spaces, please register here.
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14:00Salón San Martín
News websites often face the same problem: how to monetise all of the website’s inventory without sacrificing the rates? Home pages are easy to sell but internal sections don’t seem interesting to advertisers.
But technology can help us profile our users with different tags, like gender, age, income and interests. These details allow us to offer more value to our advertisers, who can target campaigns directly to specific audiences, achieving increases of up to 100% in the effectivity and impact ratios of campaigns.
Ricardo will explain how they have achieved this, what are the challenges of these efforts and the results they have obtained so far. Limited spaces, please register here. -
14:00Salón Pizarro
Carmen Riera is a consultant in visual journalism, editorial management, photographic archive and newspaper coverage and media planning. Until May 2014, she was Director of the Department of Graphic and Audiovisual Journalism at Cadena Capriles Caracas, Venezuela. She was responsible for the areas of Design, Photography, Computer Graphics, Video and Archive of the three group brands.
Social Communicator graduated from the Universidad Centra de Venezuela and Planning Specialist, Development and Project Management at the Universidad Monteávila
Founder and coordinator of Seminario de Diseño de la Información (Venezuela) since 2007-2013.
Along with Nathalie Alvaray forms the transformation consulting firm called "SDI" Synergy, design and innovation. Limited spaces, please register here. -
15:10
Carlos Guyot will explain how changing audiences are changing our industry. To face that change, media companies need to realise that innovation is their unique competitive advantage. What products emerge from innovation, both in print and digital and what type of leadership is needed to make innovative iniciatives succeeed? Adriana García, will moderate the Q&A session.
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15:50
The growing middle-classes in Latin America and the decreasing prices are behind the exponential growth of smartphones and tablets. Publishers have great opportunities to deliver more attractive and adapted editorial content to their audiences, such as video, notably digital native audiences. Social media also represents an amazing source of information and interaction with these audiences, but how to optimise its use?
Discoverying, verifying and optimising social media content. David Clinch will show us how Storyful, the world's first ever social media news agency, via a unique mix of journalistic expertise and prioprietary tecnology, optimises the use of social media and social networks, verifying UGC, monetizing videos, providing social media dashboards, real-time discovery tools, feeds and analytics.
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16:20
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16:40
The growing middle-classes in Latin America and the decreasing prices are behind the exponential growth of smartphones and tablets. Publishers have great opportunities to deliver more attractive and adapted editorial content to their audiences, such as video, notably digital native audiences. Social media also represents an amazing source of information and interaction with these audiences, but how to optimise its use?
News video: What works online? TheBBC produces hours and hours of news for TV on a daily basis, but is this the type of video digital audiences want to consume? What are the formats that actually work on digital platforms? Are other types of video needed specifically for mobile? Nathalie Malinarich will present how the BBC News Online is adapting to online video, using innovative formats such as live streaming, raw footage, immersive and show & tell coverage, and by doing so, increasing greatly its digital audiences.
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17:10
TKM defines itself a 360º magazine gathering the largest teenager entertainment community in the Spanish-speaking world. Originally a print magazine, its MundoTKM.com website reached 6 million unique visitors last month, 5 million fans on Facebook and has more than 250.000 YouTube Channel subscribers and almost 180 million views. It is rapidly expanding in Mexico and other markets, investing in strongly in technology, creating its own native apps and geolocalisation tools, and offers attractive channels for advertisers to their digital native audience.
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17:40
Leo Prieto will present how, in a world of hyperconnectivity and user generated content, mass media is finally in for a revolution.
Saturday, 20. September 2014
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8:00Salón Bolívar+Pizarro
The new media landscape has led major changes in three players: connections, content and advertising. Hear from Google specialist Camilo, on how Google is thinking on innovation and investing in product so publishers and advertisers can make the most of the online opportunity. Limited spaces, please register here.
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9:00
Alexis and Marco will present the latest trends of Internet use and digital markets at international, regional and national level and how media, advertisers and brands can find unique opportunities based on these latest udpates and unique insight.
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9:45
A digital publishing company needs to be continuously answering to three different questions: what we publish, how we publish and where we publish. Examples of multiplatform journalism are flourishing in the region and beyond. Newsrooms need to constantly adapt their skills and working flows to the demands of a rapidly changing and evermore demanding audience.
"The end of the nostalgia: how to be build a succesfull digital project", Marcos Foglia will explain what is needed to create a succesfull digital project, what are the necesarry organizations and cultural changes, how to operate talent detection and new workflows. He will also talk about the use of metrics as decision patterns, new roles and the planning of user experience.
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10:15
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10:45
A digital publishing company needs to be continuously answering to three different questions: what we publish, how we publish and where we publish. Examples of multiplatform journalism are flourishing in the region and beyond. Newsrooms need to constantly adapt their skills and working flows to the demands of a rapidly changing and evermore demanding audience.
Can we make quality pay online? Measuring and monetising attention on the web. Tony Haile, CEO of Chartbeat, will discuss how and what we're consuming on the web. His data-packed presentation will highlight the way we can measure and value quality content on the web moving from a currency of clicks to one of attention.
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11:15
Newsrooms need to constantly adapt their skills and working flows to the demands of a rapidly changing and evermore demanding audience.
Marta Gleich will tell us how Zero Hora, Southern Brazil’s largest daily, has reorganised its newsroom and is successfully producing more and better mobile and online content, resulting in significant increases of audience. The newspaper now has 2/3 of his staff working in a convergent newsroom, while the remaining third works uniquely for digital and mobile platforms.
12 years ago, Borja Echevarría was a reporter in a Spanish daily newspaper, working late and putting the newspaper to bed. He's now VP of Digital at a major US Cable News TV company. "Speaking of newsroom integration, is speaking of my life", he says. Borja will take us through his long trajectory in newspapers and media start-ups, exploring and developing different integration models. He will also share some findings from last year's scholarship in Harvard, studying the effect of disruption in news companies and conclude on how can TV companies can actually learn a lot from newspapers' eternal search of the ideal integration model.
The presentations will be followed by Diego Carvajal's round of questions and answers, and interventions from the audience.
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12:30Terraza del Mar
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14:00San Martín, Bolognesi, Pizarro, Bolívar
Adriana focuses on applying Design Thinking for digital business transformation and editorial operations. In this session, she will work with a group of delegates to show the basic steps and tips to think outside the box when it comes to looking for new revenue streams in a media company.
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14:00
PRISA has undergone an automatic integration of CRM and Ad Servers for its online advertising campaigns, which has led to immediate and direct revenue monetization of its served campaigns on 200 international sites, income forecast in real time and invoicing within the first 2 days of the month.
Speaker TBC.
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14:00Session in SpanishRoom Bolognesi
Ricardo will present the reasons behind Salvodorean daily El Diario de Hoy's decided to launch an ambitious technological and organisational transformation project, aiming at become a digital-first media organisation. He will explain what challenges they faced during the process and present organizational data on the newsroom integration, paper cost savings, productivity increases, as well as relevant information on elsalvador.com's recent launch.
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14:00Sala Bolívar
Carmen Riera is a consultant in visual journalism, editorial management, photographic archive and newspaper coverage and media planning. Until May 2014, she was Director of the Department of Graphic and Audiovisual Journalism at Cadena Capriles Caracas, Venezuela. She was responsible for the areas of Design, Photography, Computer Graphics, Video and Archive of the three group brands.
Social Communicator graduated from the Universidad Centra de Venezuela and Planning Specialist, Development and Project Management at the Universidad Monteávila
Founder and coordinator of Seminario de Diseño de la Información (Venezuela) since 2007-2013.
Along with Nathalie Alvaray forms the transformation consulting firm called "SDI" Synergy, design and innovation. -
14:00Salón San Martín
Brazilian daily Jornal EXTRA (the most-read Brazilian newspaper according to research group Marplan), has gone through one of the most ambitious digital transformations of the region. The newspaper not only used some of the most advanced tools to increase productivity, integrate print and digital content and simplify workflows, but also managed to successfully create a deep digital culture amongst its journalists. Aloy will tell us how!
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15:15
Kalle will present how Scandinavian media group Schibsted has sucessfully designed its mobile strategy, explaining how one if their newspapers, Aftonbladet, has now more ad revenue from mobile than from print, and the role of mobile in their paid-content strategy, in classifieds, in e-commerce, in video and on-demand TV, and other keys to boost mobile ad revenue.
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16:15
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16:45
The digital age has brought a lot of pressure on a traditional business model of the press, but it has also come with a wide array of tools that enhance the fundamental role it has played for century of being the watchdog of society and having a central role in its community.
Sunday, 21. September 2014
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10:00Visit to Larco MuseumPick-up at 10:00, JW Marriott Hotel Lobby
The Larco Museum is housed in an 18th century viceroyalty-era mansion. Surrounded by beautiful gardens, the Larco Museum is a stimulating and inspiring space in which visitors can enjoy and learn more about the fascinating history of ancient Peru. Discover the museum's collection here.
Date and Location
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19 Sep 2014 - 20 Sep 2014LimaPeru
Contact information
Raquel Gonzalez Benitez
Sales - Event Manager
WAN-IFRA
- +5411562280626
| Madrid,
Spain
Phone: +34647676662
E-Mail: raquel.gonzalez@wan-ifra.org