Optimize your newsroom's output and resources and prevent brand collapse by:

• Integrating further (it's possible!)
• Identifying editorial priorities
• Introducing new roles for new times
• Smart workflows with fewer resources
• Collaboration

This media port session on “Benchmarking production quality” gives an introduction about the ISO 12647-3 standard, implementation steps and ways to maintain the implementation. The session will also touch upon WAN-IFRA’s INCQC and how the competition can be used to benchmark production quality. The session also feature presentations from suppliers, who specialise in products related to quality control and quality improvement.

Process Analyzer - efficient value added chain through analysis instead of gut feeling! Mareike Jovanovic-Poppen Freiburger Druck powered by Koenig & Bauer

Get the most from the new distributors without surrendering your audience

WAN-IFRA is bringing back our Editorial Systems Guided Tours to this year’s Hamburg EXPO. If you are in the market for an editorial system or if you are interested in the latest tech trends for cross-media publishing systems, then this tour is for you! We will be visiting 7 editorial solutions providers for brief 15-minute sessions where exhibitors will demo their new products; think of it as a form of “speed dating”. We hope you can join us for our 2 hour tour. For registration, please contact: Nicole Frankenhauser; nicole.frankenhauser@wan-ifra.org

Mobile news penetration will soon overtake that of desktop in many countries yet ad spend and revenue still lag in this momentus trend. Hear how some publishers are starting to crack the code of monetising mobile.

Case Studies / Elevator Pitches

The Mobile Dilemma! Jörg Diekmann, arvato Systems

Real Revenues – 5 Subscription & Advertising Winners. Ben Edwards, SVP Business Development at PageSuite Group.

A Traffic machine that generates digital revenues and new opportunities for user generated content for your newspaper. Carl-Erik M Moberg Co-Founder and CSO at TicketCo.

How has TicketCo generated high income for newspapers in Norway. Pål Enghaug, Editor at Moss Avis, powered by TicketCo.

Monetizing current and archived content through mobile channels with newsasset Cloud solution. Kostas Vrahnos, International Distribution Manager Media & CMS, ATC.

Newspapers are well positioned to be the trusted provider of digital products and services for small businesses in their communities. However, how do you begin offering digital advertising solutions to your customers when budget, time, and resources are limited?

Jeremy Mims, co-founder of OwnLocal, a digital ad agency who works with more than 2,000 media properties, will discuss how to create a digital ad agency at your publication, while maintaining and increasing your print revenue. He'll answer important questions, such as:

• How to diversify your revenue streams and create a product mix
• Should you build in house, buy an existing solution, or partner? How does cost, risk, & size determine this?
• The importance of working within your budget
• How to train your existing sales reps on print and digital
• The importance of creating your own competition
• Getting to profitability
• How to target small, medium, and large businesses and transition your print clients to tiny digital customers
• How to maintain and grow your print revenue while building a digital business

Online advertising is destroying itself. And it is doing so in a way that will fatally undermine online publishers’ sustainability. Intrusive advertising is forcing users to use ad blocking as they browse the Web. Last year's PageFair/Adobe report revealed that ad blocking had grown: to 144 million people. (See The Economist chart attached, using PageFair data). This year the upcoming report will show a vast increase in these numbers. Publishers are losing revenues, and this will get worse as Apple introduces blocking to iOS9. This presentation will talk through the figures, country by country. It will discuss two key issues: a) the causes, and b) possible responses to ad blocking for the industry.

Do you want to understand the requirements for digital innovation? The first step is to reevaluate customer expectations and needs.

This session will take you through the Design Thinking process, developed at Stanford University to help organisations develop breakthough innovations.
Key points of this learning seminar will include: Learn how to find unmet customer needs and frustrations; Gain confidence in your choice in digital strategy; Discover how to kill bad digital projects early; Learn how to de-risk and pre-test future products and services; Network with like-minded innovators from other organisations; and Develop a culture of innovation in your organisation.

Case Studies / Elevator Pitches

How can automated workflows facilitate publishers’ lives AND boost their revenue?  Christian Graf, CEO at CeeQoo, powered by Aquafadas.

Introducing an editorial system the agile way: Gaining first experience with Gogol Publishing's innovative approach. Kersten Riechers, Consultant at quäntchen + glück, powered by Gogol Publishing.

Self-Service sell-side automation solutions to publishers and media companys. Andrew Dempsey, Vice President at DanAds Group

A Conversation On The Future of Reader Engagement. Christy Jackson, Founder of Impact That and Rebecca Kirstein, Business Developement at Impact That.

In a matter of seconds, you can publish to the smart watch. But does that make it a real opportunity for news or is it just hype? Try it out yourself and meet a team of developers who have worked with news in the smallest format yet.

WAN-IFRA is excited to announce our debut of the Mobile Solutions Guided Tour to this year’s World Publishing EXPO. Participants will be guided to 8 different mobile solutions providers for 15-minute sessions, in a form of "speed dating," where you will see demos of the products and learn about the latest technology in mobile solutions. We invite you to join us for our 2 hour tour. For registration, please contact: Nicole Frankenhauser; nicole.frankenhauser@wan-ifra.org

In a matter of seconds, you can publish to the smart watch. But does that make it a real opportunity for news or is it just hype? Try it out yourself and meet a team of developers who have worked with news in the smallest format yet.

Branded content. Sponsored content. Native advertising. Call it what you like – the bottomline is this trend is bringing in significant revenues for publishers who are getting it right. And that is the trick: how to get native right. Come find out.

Case Studies / Elevator Pitches

JP/Politiken's New Digital Business Model For Its 65 Local News Web Sites: Making Euros Instead of Cents. Steffen Damborg, Digital Director at JP/Politiken's local newspaper division, powered by Localstars.

Digital Monetization of Advertorials and Specials as the Archetype of Native Advertising. Christian Scherbel Transmatico GmbH

Lessons from one of the new digital players

Der Austausch eines redaktionellen Produktionssystems ist für die meisten Verlage heute ein Angstszenario. Das es auch anders geht, schnell, laut Plan, im geplanten Kostenrahmen ... ja sogar problemlos von statten gehen kann … davon erzählt Ihnen heute Hr. Reinhard Küchler anhand eines Fall-Beispiels aus diesem Sommer.

Der Vortrag findet ebenfalls von 16:30 Uhr - 17:00 Uhr statt.

The volume of distributed news content – text, photo, video – is continuously increasing and news publishers face the challenge of quickly finding what's relevant for their publication. Guidelines, tips and tools.

Get re-energised after a successful exhibition and conference day. A quick stop before your evening in Hamburg, to enjoy drinks and finger-food while networking with colleagues from around the world.

Get to know the media lighthouses of Hamburg and the places where innovation comes alive:

• DER SPIEGEL/ SPIEGEL Online
  Topic: Transforming SPIEGEL ONLINE for a mobile-first, touchscreen world
• betahaus HamburgVisit the betahaus – the creative and innovative hotspot for Hamburg's startup scene
• Google
  Topic: The news ecosystem, Google and the Digital News Initiative

Fully booked, no more registrations possible.

Are mobile giants taking over the news industry? Facebook Instant Articles, Apple’s News App and Co. claim to be the new saviours for publishers: they broaden audiences, curate content, and increase mobile advertising revenue. Still, how are these platforms really changing the news business?

Be ahead of the game: discover and debate the shape and potential impact of the off-site distribution platforms on your mobile strategy.

WAN-IFRA is bringing back our Editorial Systems Guided Tours to this year’s Hamburg EXPO. If you are in the market for an editorial system or if you are interested in the latest tech trends for cross-media publishing systems, then this tour is for you! We will be visiting several editorial solutions providers for brief 15-minute sessions where exhibitors will demo their new products; think of it as a form of “speed dating”. We hope you can join us for our 2 hour tour. For registration, please contact: Nicole Frankenhauser; nicole.frankenhauser@wan-ifra.org

The publishing, and with it, the printing industry are currently undergoing a fundamental transformation. While digitalisation drives change, publishing companies focus on constantly increasing their productivity over the „traditional“ value chain. Key questions in this regard are how to spot productivity levers and how to quantify their potential. SCHICKLER developed over the last 10 years a deeply routed benchmarking system to answer these questions in a very systematic way. The underlying database is constanty being fed from dozens of relevant projects in the international publishing industry. Due to the fact, that the underlying structures and workflows are known to the consultants, SCHICKLER is able to describe the levers behind each benchmark. Alexander Kahlmann, partner and key benchmarking expert at SCHICKLER will provide key insights into the findings from some of the most recent projects involving productivity gains through application of benchmarking instruments. He will cover aspects of the operations as well as other areas of the publishing value chain.

Case Studies

Process Analyzer - efficient value added chain through analysis instead of gut feeling! Mareike Jovanovic-Poppen Freiburger Druck powered by Koenig & Bauer

Boosting Productivity. Eric Elyn, Coldset Printing Partners, powered by Q.I. Press Controls.

1.5 Million newspaper copies produced in the cloud: How the Berliner Woche introduced Gogol Publishing's editorial system. Bodo Krause, Publishing Director at Berliner Woche, powered by Gogol Publishing.

Amazon’s new virtual personal assistant, Amazon Echo, serves new opportunities for voice controlled news experiences. Meet a team of researchers from the Stibo Accelerator who use the device to create a personal algorithm-based news experience.

Der Austausch eines redaktionellen Produktionssystems ist für die meisten Verlage heute ein Angstszenario. Das es auch anders geht, schnell, laut Plan, im geplanten Kostenrahmen ... ja sogar problemlos von statten gehen kann … davon erzählt Ihnen heute Hr. Reinhard Küchler anhand eines Fall-Beispiels aus diesem Sommer.

Newspaper printers are looking for sustainable business models that can reduce their dependence from just one publisher. Different models are applied in different regions of the globe, among them the concepts of profit centre, joint venture, independent company, using an external operator, online printer, outsourcing remote printing etc. 

There are several ways of countering the falling circulations and profits of newspaper printers. This learning seminar will focus on Solutions including: investments in new equipment, cooperations and consolidation, or a slower step-by-step innovation process - depending on the market situation, logistical backgrounds and the current workflow surroundings.

Imagine to be completely immersed in a world changing news story - but without being there yourself? This research project from the Stibo Accelerator takes augmented reality and news to a whole new level - and pin points the core of storytelling: reporting to people who were not there themselves.

Storytelling in 360 and 3D is a new and exciting challenge that provides tremendous opportunity for forward-thinking content creators. How can news organizations learn from others and capitalize on their own expertise and audiences as they shift to producing in 360 and 3D? Learn from Niko Chauls, Director of Applied Technology at Gannett Digital, USA.

Building a strong digital newsgathering and verification strategy:

With much of the content now passing through newsrooms coming from digital sources, it is essential that organisations devise strong newsgathering processes and standards for dealing with it.

Monitoring, communication and an understanding of the latest platforms and digital tools are essential, but so is understanding on how to keep the content coming in. As we rely more and more on user-generated content and social media, newsrooms must know how to verify this content quickly, accurately and ethically. If we turn off our audience or those content contributors then they might just stop sharing with us in the first place.

Fergus Bell will be presenting the concepts that all newsroom leaders must be thinking about when newsgathering in the digital age as well as the ethical considerations for making this work sustainable.

Case Studies / Elevator Pitches

Content Strategies in a Digital Age. Simon Fry, Mobile Product Manager
at Independent Newspapers, powered by PageSuite Group.

Out of Digital Content: How editors can find exclusive Quotes, Experts and Examples. Martin Fiedler, Co-Founder and Managing Director at Recherche-Scout GmbH.

News aggregation and verifications tools with newsasset Cloud solution. Evi Varsou, Director Media & CMS, ATC.

In a matter of seconds, you can publish to the smart watch. But does that make it a real opportunity for news or is it just hype? Try it out yourself and meet a team of developers who have worked with news in the smallest format yet.

The UK’s largest regional publisher deploys browser-based contributor tool from Atex to enable content gathering on any device.
Visit the Atex booth at IFRA to hear from Mike Fisher (IT Director (Core)) about the recent successfully delivered project that has further enabled the Johnston Press ‘digital first’ strategy.
JP staff and freelancers are now able to submit content for live publishing directly to their range of web sites using the Atex Contributor Tool (ACT).
Content can be enriched with social links, automatically tagged using integrated text mining and users are prompted to include certain mandatory information such as Geo Location to ensure delivery of rich content.
The responsive application is able to be used on any device capable of supporting a browser and is used for content gathering today on both iOS and Android devices.

Attract–Fascinate-Convert-Retain: Audience Management will be one of the most important skills newspaper publishers need to focus on to drive their digital revenues.
· What are my relevant Customers in the digital space? How big is the market potential?

· How can I grow my audience?

· How can I actively create and manage the perfect User Journey to bind the users and monetize them?

· Is engagement more important than loyalty? What are the right KPIs to accurately track them?

These are important questions publishers need to cope with these days. Hear how newspaper organisations need to prepare themselves to actively drive Audience Management and how to work with customer data. Get to know the right KPIs and targets and how to build and measure them.

Case Studies / Elevator Pitches

How to unleash your Online Growth! Use your content for more visitors. Get all users’ data, even if they never login. Rutger Tulleken, CEO at YipiY news engagement.

How to use gamification and data driven models to increase pageviews continuously with more than 50% per month. Nieuwsbite is a news platform completely driven by user data. Donald Eeuwes, Managing Director at Nieuwsbite, powered by YipiY.

Der Austausch eines redaktionellen Produktionssystems ist für die meisten Verlage heute ein Angstszenario. Das es auch anders geht, schnell, laut Plan, im geplanten Kostenrahmen ... ja sogar problemlos von statten gehen kann … davon erzählt Ihnen heute Hr. Reinhard Küchler anhand eines Fall-Beispiels aus diesem Sommer.

Der Vortrag findet ebenfalls von 16:30 Uhr - 17:00 Uhr statt.

How to get readers to spend 60+ minutes reading your journalism every day.

From magazine to network
The digital future of magazine impulse with Content-X 

Vom Magazin zum Netzwerk
Die digitale Zukunft beim impulse-Magazin mit Content-X

Ole Jendis, Verlagsleitung Impulse Medien GmbH
Eva Weikert, CvD Impulse Medien GmbH
Jan Kasten, Geschäftsleitung ppi Media

More Information and Registration:

www.wan-ifra.org/wpf15

Mengis Druck AG situated in the city of Visp produces the regional daily Walliser Bote. They replaced their aging conventional offset newspaper press by an industrial web inkjet press.

The print plant invested in inkjet printing technology that can be used not only for newspaper printing. The utilization of the old conventional press was not very satisfying any more, according to the management. In order to achieve new business perspectives in future digital inkjet was the printing technology of choice.

The new production machinery is expected to print the newspaper in the night but also commercial print products during daytime, such as books, mailings, signatures and personalized advertising materials. 

The complete new production system went live in June his year.

More Information and Registration:

www.wan-ifra.org/wpf15

Her multimedia project on anorexia objects the actual trend of reporting on eating disorder, nominated for “Grimme Online Award 2015”

With end-to-end integration from estimating through scheduling, production, delivery and accounting, integrated production management can facilitate the collection and sharing of information.

By centralizing the company’s information in one dynamic database, production management promotes effective sharing and communication between departments, among employees, and even externally to and from customers.

An integrated production management system is able to automate workflows and optimize plant operations by recommending and planning the most efficient job routes, schedules, and allocation of resources.

More Information and Registration:

www.wan-ifra.org/wpf15

Visit Impulse Medien
Economy Magazine, Hamburg, Content-X in operation
Verlag Impulse Medien, Hamburg, Content-X in der Praxis
Please pre-register here, Anmeldung: ppimedia.de/impulse

12.25 Bus transfer to Impulse Media, Busfahrt zu Impulse-Medien
13:00 Lunch snacks, Sandwich-Lunch
13:30 Impulse presentation, Präsentation Impulse Medien
13:45 Questions & answers, Fragen & Antworten
14:30 Bus transfer back to Expo, Busfahrt zurück zur Expo
15:00 Arrival at World Publishing Expo, Ankunft bei der Expo

Information and registration here.
Information und Anmeldung hier.

Impulse
Gruner + Jahr founded the economy magazine in 1980. Today it is a network of more than 45,000 members. Since a management buyout begin of 2013 Impulse Medien is completely independent with 40 employees. The magazine reaches 126,000 decision makers with a circulation of 73,934.

Besides the monthly magazine (print and digital) impulse offers meetings, trips, inspiring ideas, business contacts, seminars, workshops and conferences. In 2015 they launched impulse academy. 

1980 gegründet als Unternehmermagazin von Gruner + Jahr, ist heute ein Netzwerk mit mehr als 45 000 Mitgliedern. Seit einem Management-Buyout Anfang 2013 ist die Impulse Medien GmbH völlig unabhängig und beschäftigt 40 Mitarbeiter. Das Magazin erreicht 126 000 Entscheider mit einer Auflage von 73 934.
Neben dem Monatsmagazin (gedruckt und digital) bietet impulse Netzwerktreffen, Tipps, inspirierende Ideen, Geschäftskontakte, Seminare, Workshops und Konferenzen. 2015 startete die impulse-Akademie. Mehr Information hier.

Content-X
ppi Media develops the editorial system for multimedia publishing since 2010 based on the content management system DC-X and Adobe InDesign.

Its ease of implementation and high flexibility regarding editorial workflow scenarios explains the international success of Content-X. Impulse Medien uses Content-X as SaaS. Content-X, a “native digital solution”, meets the editorial requirements of a magazine publisher. It also offers all options for the digital future.

Das Redaktionssystem für multimediales Publizieren wird seit 2010 von der ppi Media GmbH basierend auf dem Content-Management System DC-X und Adobe InDesign entwickelt.
Der internationale Markterfolg von Content-X erklärt sich durch die einfache Systemeinführung bei gleichzeitig hoher Flexibilität in Bezug auf redaktionelle Workflow-Szenarien. Content-X wird von der Impulse Medien GmbH als SaaS genutzt. Als „native digital solution“ erfüllt Content-X die redaktionellen Anforderungen eines Magazin-Verlages und bietet darüber hinaus alle Möglichkeiten für die digitale Zukunft.

“The reason for the change in our business is the media change by the Internet. The consequence, a decline of print volumes (pages and printed copies), is projected to hit rock bottom in the middle of the 2020s. This change affects all print product areas as well as the products that are promoted as semi-commercials”, says Matthias Tietz of Rheinisch-Bergische Druckerei in Düsseldorf, Germany.

The newspaper print format is an obstacle for marketing. The possibility (or not) of using the Rheinisch format as a multiple of A4 is the basic question determining the operational use of newspaper printing presses or commercial presses for newspaper production. The economy also plays an important role in the decision to transition from the traditional business model to a new one. 

Mr. Tietz thinks that the choice is between running a profit centre owned by the publisher and acting on his behalf, and exiting the printing business entirely, to outsource that part of the process. The pros and cons of the profit centre as a business model can be measured in the medium term by comparing its profitability against that of outsourcing production.

More Information and Registration:

www.wan-ifra.org/wpf15

Hyperlocal is not a term, but a trend in journalism and news media that revolves around one belief: "People will only be driven to consume and pay for content that is highly relevant, and that is mainly local content." (Antonella Mei-Pochtler, Boston Consulting Group). Consequently the future of news media is seen in targeting small communities and deliver content of their immediate vicinity in real-time.

The relevance of news for residents and business owners can be determined on two dimensions: time and geography. The closer to these dimensions, the more relevant (and less manageable for mass media) it becomes. Beyond the still untested hope that local content is the only content people will be paying for – it has also left a blank spot on what locality actually means. In times of social media conversations mediated by a diverse range of mobile devices to geographically faraway places. "Proximity" does not necessarily converge with "geography" or "time".

Social proximity might be an even more important driver for perceived relevance. Kai von Luck (HAW) will discuss with panelists what might be on the horizon beyond hyperlocal defined as media for a small geographic area.

Panelists:

Susanne Draheim, Sociologist
Martin Kohler, Urban Researcher
Matthias Müller-Prove, User Experience Principal
Stefan Wölwer, Interaction Design

This presentation appeals to organizations with environmental sustainability policies and sourcing of material concerns. More specifically, it addresses how your procurement decisions influence Canada’s motivation towards sustainable forest management (SFM).

Canada is by far the leader with 43% of the world’s certified forests. Its provinces devotion to SFM facilitates the process for companies to produce certified pulp and paper as well as other wood products. This strongest level of certified forests is partly due to strict policies and political will to address non-compliances and customers’ concerns.

The speaker will present examples from Province of Québec’s forestry regime demonstrating how SFM policies lead to engagement with Aboriginal peoples in resource development decisions affecting their land and communities and virtually zero-levels of deforestation.

More Information and Registration:

www.wan-ifra.org/wpf15

Using UV cured inks can be a technical and a business option for newspaper printers to extend their product range and business opportunities. UV allows using higher paper grades than just newsprint and printing vibrant colors.

The question is, what does it take to add UV curing capabilities to your newspaper press? What are the costs involved and what are the appropriate business models of printing? What is the return of investment? And what do you have to do in marketing and sales to get the jobs you need to be profitable? Can you compete with heatset printers and what are the success models?

Also not to forget the security implications: Which measures have to be taken in terms of industrial safety and health protection?

More Information and Registration:

www.wan-ifra.org/wpf15

Presented by WAN-IFRA Global Alliance for Media Innovation (GAMI)
Media Innovation Day

Recent technological advancements have led to exciting new ways of telling stories. Specifically, the ubiquity of the Internet and advances in displays, mobile devices and sensor technologies has made it possible to create highly immersive virtual and augmented realities. Displays, such as immersive 3D goggles, augmented reality glasses, and light field projectors, make it possible to merge virtual and real world media. This panel will discuss the opportunities and challenges involved in immersive as well as “fragmented storytelling”, (also known as “transmedia storytelling”) where a story is scattered across different media and devices.

Moderator:
Andrew Perkis, Professor, Norwegian University of Science and Technology, Norway

Speakers:
Deniz Ergürel, R&D Director, Zaman Media Group, Turkey
Mel Slater, ICREA Research Professor, University of Barcelona, Spain
Niko Chauls, Director Applied Technology, Gannett, USA
Louis Jebb, Founder and Chief Executive, Immersivly Ltd, UK

More Information and Registration:

www.wan-ifra.org/wpf15

What will happen if you use solar power and mobile data driven e-ink screens to serve hyper local news and advertising in urban environments? This project from the Stibo Accelerator researches this.